http://www.pretorianews.co.za/index.php?fArticleId=3279659
A record 30-billion TV viewers
June 07, 2006 Edition 1
More than 30-billion people around the world are expected to watch the 2006 Soccer World Cup and media operators in Asia are eyeing record audiences for the greatest soccer show on earth.
Such is the massive interest in a sport that is played in almost every country on the planet that Fifa forecasts 32-billion people will tune into the tournament at some time over its one-month duration.
The television ratings forecast is up from the 28,8-billion that watched the event four years ago.
While the boost is probably due to the tournament being in Europe, where soccer is akin to a religion, huge numbers of people will again be watching in Asia, home to 60% of the world's population.
In China, state broadcaster CCTV estimates 10-billion people will watch the tournament.
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"All adverts, at all times, during the World Cup on CCTV had been sold out by the end of April," said Shi Ying, a spokesman for the advertising agency of CCTV sports channel.
India is not known as a soccer nation, but this assumption is refuted during the World Cup when ratings can be higher than when India plays a Test match. "During the 2002 World Cup, the Indian viewership reached 75-million. We hope to take this figure to 100-million," said RV Venkateish, managing director of pay-TV operator ESPN India.
In Japan, millions will watch their national side play Australia, Brazil and Croatia in their group matches.
Whether clustered around a television at home, in a bar or on the pavement, Asians will be glued to the screens. - Sapa-AFP
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