World Association of Newspapers,

Report on World Press Trends: Newspaper Circulation, Advertising
Increases

Seven of 10 of the world's 100 best selling dailies are now published
in
Asia. China, Japan and India account for 62 of them.

The five largest markets for newspapers are: China, with 96.6 million
copies sold daily; India, with 78.7 million copies daily; Japan, with
69.7
million copies daily; the United States, with 53.3 million; and
Germany,
21.5 million. Sales increased in China and India and declined in Japan,
United States and Germany in 2005.

Circulation sales were up +1.7 percent in Asia in 2005 over the
previous
year, up +3.7 percent in South America, up +0.2 percent in Africa,
down -0.24 percent in Europe, down -2.5 percent in North America and
down -2
percent in Australia and Oceania. The North American declines were
primarily
in evening newspapers.

----------------------------------

World Press Trends: Newspaper Circulation, Advertising Increases

Newspaper circulations world-wide rose slightly in 2005 while
newspaper advertising revenues showed the largest increase in four
years,
the World Association of Newspapers has announced.

WAN said global newspaper sales were up +0.56 percent over the
year,
and had increased +6 percent over the past five years. Much of the
sales
growth last year was again in Asia.

When free dailies are added to the paid newspaper circulation,
global
circulation increased +1.21 percent last year, and +7.8 percent over
the
past five years. Free dailies now account for 6 percent of all global
newspaper circulation and 17 percent in Europe alone.

Advertising revenues in paid dailies were up +5.7 percent last
year
from a year earlier, and up +11.7 percent over five years, WAN said. No
figures were available for free daily advertising revenues.

"Overall, the audience for newspapers keeps on growing, both in
print
and online," said Timothy Balding, Chief Executive Officer of the
Paris-based WAN. "Newspapers are increasing their reach through the
exploitation of a wide range of new distribution channels, ranging from
daily free newspapers to online editions. They are proving to be
incredibly
resilient against the onslaught of a wide range of media competition."

The new data, from WAN's annual survey of world press trends, was
released to more than 1,700 publishers, editors and other senior
newspaper
executives from 110 countries attending the 59th World Newspaper
Congress
and 13th World Editors Forum in Moscow, Russia. The main figures
showed:

Paid circulation grew +0.56 percent worldwide in 2005 from a
year
earlier, taking global sales to a new high of 439 million daily. With
free
dailies added, daily circulation increases to 464 million, a +1.21
percent
increase from the total of paid and free dailies in 2004.

The total number of paid-for daily titles was down 0.3 percent
in
the world in 2005 and up 8.1 percent since 2001. The total number of
paid
and free titles increased by +0.06 percent in 2005 and by +8.9 percent
since
2001.

2005 saw the best advertising performance in four years, with a
revenue increase of 5.7 percent.

The audience for newspaper web sites continued to grow and was
up
by+8.71 percent in 2005 and +200 percent over the past five years.

The survey, which WAN has published annually since 1986, this
year
includes information on all countries and territories where newspapers
are
published -- 216.

The 2006 World Press Trends report reveals:

On circulation

Paid daily newspaper circulations were up in 35 percent of the
countries surveyed in 2005. Over the past five years, newspaper
circulations
were up in 28 percent of the countries surveyed. For non-dailies, 54
percent
of the countries reports year-on-year increases, while 36 percent
reported
increases in Sunday circulations.

More than 439 million people buy a newspaper every day, up from
414
million in 2001. Average readership is estimated to be more than one
billion
people each day.

Seven of 10 of the world's 100 best selling dailies are now
published in Asia. China, Japan and India account for 62 of them.

The five largest markets for newspapers are: China, with 96.6
million copies sold daily; India, with 78.7 million copies daily;
Japan,
with 69.7 million copies daily; the United States, with 53.3 million;
and
Germany, 21.5 million. Sales increased in China and India and declined
in
Japan, United States and Germany in 2005.

Circulation sales were up +1.7 percent in Asia in 2005 over the
previous year, up +3.7 percent in South America, up +0.2 percent in
Africa,
down -0.24 percent in Europe, down -2.5 percent in North America and
down -2
percent in Australia and Oceania. The North American declines were
primarily
in evening newspapers.

Daily paid newspapers in the European Union saw a -0.61 percent
drop
in circulation in 2005, and -5.26 percent over five years. When free
dailies
are added, year-on-year circulation increased +1.34 percent and
five-year
circulation grew +0.05 percent.

Newspapers in seven European Union countries increased their
total
circulation in 2005. They were: Austria +0.42 percent, Czech Republic
+4.88
percent, Ireland +2.16 percent, Italy +0.03 percent, Poland +9.80
percent,
Slovenia +19.44 percent, and the United Kingdom, +0.05 percent.

Those reporting losses were: Belgium -1.35, Denmark -2.64,
Estonia -0.39, Finland -0.67, France - 1.6, Germany -2.5, Greece -4.05,
Hungary -0.68, Latvia -2.25, The Netherlands - 3.67, Portugal -3.88,
Slovakia - 4.17, Spain 0.94, and Sweden -1.34.

Over the five years 2001-2005, circulation rose in five
countries:
Austria +0.09 percent, Czech Republic +0.87 percent, Ireland +28.91
percent,
Latvia +1.46 percent, and Poland +21.63 percent.

In the same period, circulation declined in: Belgium -4.25
percent,
Denmark -11.4 percent; Estonia -0.78 percent; Finland -2.99 percent;
France -7.38 percent; Germany -9.63 percent; Greece -11.62 percent;
Hungary -12.31 percent; Italy -5.25 percent; Netherlands -10.58
percent;
Slovakia -8.55 percent; Spain -1.73 percent; Sweden -2.23 percent and
the
United Kingdom -9.85 percent.

Elsewhere in Europe, circulation in 2005 increased +11.92 percent
in
Turkey and +7.59 percent in Croatia. It declined -2.78 percent in
Norway,
and -3.26 percent in Switzerland.

Over five years, the decline was -7.48 percent in Norway, -8.69
percent in Switzerland and -16.63 percent in Croatia, while it climbed
+52.48 percent in Turkey.

The circulation of US dailies fell -2.35 percent in 2005 and
-4.02
percent over five years. Most of the decline came in evening dailies,
which
saw a year-on-year circulation decline of -6.6 percent, compared with
only -1.6 percent for morning dailies. Over the past five years,
evening
dailies declined -17.5 percent, compared with a -1.4 percent drop for
morning newspapers.

In Japan, newspaper sales fell by -0.97 percent in 2005. Over
five
years, sales were down -2.81 percent.

China newspaper sales continue to perform well, up +8.9 and +18
percent over one and five years.

In Russia, the number of daily titles grew: from 485 in 2004 to
491in 2005, an increase of +1.2 percent. No reliable circulation
figures
exists for the Russian press as a whole.

In Latin America, where it has been difficult to obtain
reliable
data, Brazilian newspaper sales were up + 4.09 percent in 2005 but
down -11.4 percent over five years. Chile reported sales increases of
0.33
percent last year.

Indian newspaper sales increased 7 percent in 2005 and 33
percent in
the five-year period.

Elsewhere in Asia, sales in Singapore were down -0.2 percent
last
year and down -3.9 percent over five years, and Malaysian sales were up
+5.44 percent year-on-year and +14.63 percent over five years.

Australia recorded a decline of -2.23 percent in sales in 2005,
while New Zealand newspaper sales were down -1.35 year-on-year and
down -4.58 percent over five years.

The Japanese have surpassed the Norwegians as the world's
greatest
newspaper buyers, with 634 daily sales per thousand adults in Japan and
626
per thousand in Norway. Finland comes next with 518 followed by Sweden
with
481.

The Belgians spend the most time with their newspapers -- 54
minutes
a day -- followed by Ukrainians, 50 minutes, and Canadians, 49 minutes.

On New Titles

The total number of paid daily titles was down -0.3 percent in
the
world in 2005 and up +8.1 percent since 2001, taking the total to
nearly
7,700 dailies. When free dailies are added, the number of titles
increase
+0.06 percent year-on-year, to 7,862, and +8.9 percent for five years.

The number of paid daily titles was up +4.5 percent in Africa,
+1.4
percent in South America, and +1.2 percent in Australia and Oceania.
The
number of titles declined -1.2 percent in Europe, -0.4 percent in North
America. and -0.3 percent in Asia.

On advertising

Global newspaper advertising revenues saw their biggest
increase in
four years and were up +5.7 percent in 2005, following a +5.28 percent
increase in 2004.

Newspapers share of the world ad market held relatively steady
with
30.2 percent, marginally down from 30.3 percent in 2004. Newspapers
remain
the world's second largest advertising medium, after television, and
are
expected to retain this position for many years.

Twenty-one countries saw newspaper advertising market share
growth in
2005: Argentina, Austria, Belgium, Chile, Colombia, Egypt, Finland,
Germany,
India, Indonesia, Kuwait, Lithuania, Malaysia, Panama, Poland, Russia,
Saudi
Arabia, Singapore, South Africa, the United Arab Emirates, and the
United
States.

Over five years, newspapers in 24 countries and territories saw
increased market share: Argentina, Belgium, Colombia, Costa Rica, Czech
Republic, Denmark, Ecuador, Egypt, France, Greece, Iceland, India,
Ireland,
Japan, Kuwait, Lebanon, Malaysia, Myanmar, Norway, Pakistan, Poland,
Puerto
Rico, Russia and Slovenia.

Newspaper advertising revenues in the USA, by far the largest
newspaper advertising market in the world, increased by +1.51 percent
in
2005 and +7 percent over the last five years.

In Japan, ad expenditures declined in 2005 by -1.7 percent
after
showing positive growth in 2004 after three years of decline.

China saw increase in advertising revenues of 19 percent last
year,
and +128 percent over five years.

Newspaper markets in the European Union saw a +4.15 percent
increase
in newspaper advertising revenues in 2005, and a +37.3 percent increase
over
five years.

Thirteen of 17 countries for which data was available showed
increases
in advertising revenue in 2005: Belgium +11.5 percent, Czech Republic
+6.38
percent, Denmark +9.45 percent, Estonia +17.86 percent, Finland +1.57
percent, France +0.89 percent, Hungary +6.79 percent, Ireland +12.35
percent, Italy +1.98 percent, Latvia +9.45 percent, Poland +4.36
percent,
Spain +6.93, and Sweden +5.6 percent,

Newspaper advertising revenue declined in Greece (-1.92 percent),
Lithuania (-7.04 percent), Netherlands (-1.6 percent), and the United
Kingdom (-3.08 percent).

Over five years, advertising revenues were up in 10 of the
countries
for which data was available: the Czech Republic +48.99 percent,
Denmark
+6.09 percent, Estonia +47.32 percent, Finland +4.64 percent, Greece
+18.05
percent, Hungary +39.3 percent, Latvia +43.3 percent, Lithuania +29.41
percent, Netherlands 20 percent, and Poland +92.8 percent,

Advertising revenues declined in the five-year period in four EU
countries for which data was available; France -4.66, Italy - 3.1
percent,
Sweden -0.41 percent, and the United Kingdom -2.5 percent.

In Russia, advertising revenues for all print media increased
+16
percent in 2005.

In India, newspaper advertising revenues increased +23.18
percent
over one year and +107.69 percent over the last five. South Africa also
saw
remarkable gains -- +20.71 percent over one year and 232.23 percent
over
five years. Turkey's percentage gains were even higher -- +39.14
percent in
2005 and +236.61 percent over the past five years.

In Australia revenues were up +8.14 percent over one year and
+10.46
percent over five years.

Internet

Newspaper online consumption rose +8.71 percent in 2005, and
+200
percent over the past five years.

Internet advertising revenues continue to grow rapidly, and
were up
24 percent in 2005, the highest growth for five years.

The number of newspaper web sites increased by 20 percent in
2005.

Free Dailies

A total of 169 free daily newspapers had a combined circulation
of
27.9 million daily, with 18.6 million of those copies distributed in
Europe.

The size of the free daily market in several countries is
impressive: in Spain, free daily distribution represents a huge 51
percent
of the market; in Portugal 33 percent; in Denmark 32 percent, and in
Italy,
29 percent.

Format Changes

Twenty-eight more newspapers moved to tabloid format in 2005,
and 85
have converted since 2001.

The World Press Trends 2006 edition is now available here or by
contacting the World Association of Newspapers, 7 rue Geoffroy Saint
Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00, Fax +33 1 47 42 49
48.
E-mail: [EMAIL PROTECTED].

In addition to much more data, country by country, the 700-page
publication includes information on:

Non-daily publications, which in some markets are performing
better
than dailies;

Advertising expenditure forecasts for newspapers and magazines,
together with total spending forecasts, for 2005, 2006 and 2007;

Trends in format and cover price of daily newspapers; in colour
capability; in media consumption, in display and classified advertising
income, in distribution of sales between single copy and subscription;

Data on the top-selling titles in each country, the top sectors
for
advertising in newspapers and the major advertisers;

Information on the tax rates and conditions for the press, on
subsidies, on ownership regulations, and more.

The Paris-based WAN, the global organisation for the newspaper
industry, represents 18,000 newspapers; its membership includes 72
national
newspaper associations, individual newspaper executives in 102
countries, 11
news agencies and nine regional and world-wide press groups.

Inquiries to: Larry Kilman, Director of Communications, WAN, 7
rue
Geoffroy St Hilaire, 75005 Paris France. Portable telephone in Moscow
from
2-8 June + 7 903 628 44 54. E-mail: [EMAIL PROTECTED].

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