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Commentary: When news is not news, trouble is bound to be round the corner
August 06, 07
Kalyan Kar

To any media observer, this is a situation that was long coming. Now
that the Information & Broadcasting Ministry has finally pushed the
envelope, the broadcast media, read news channels, is suddenly, but
rightfully, seized of the impending threat to their freedom. So much
so, last week the setting up of the News Broadcasters Association
(NBA) was quickly announced. The aim is to confront the I&B Ministry
mandarins and their boss Priya Ranjan Dasmunshi over the proposed
Broadcast Bill, and more importantly, the Content Code.

The proposal is not new. Just a year ago, in July 2006, Dasmunshi's
officials had raised the spectre of legislating a Broadcast Bill at
the height of the sting operations on news channels. In the course of
a private chat, India's most respected news broadcaster categorically
told me that "sooner or later" the Government would push for a
Broadcast Bill simply because the news channels had failed to set up
on their own a regulatory council and mechanism. When asked why they
had not, he explained that everybody wanted to "make the most of an
unregulated situation to garner TRPs"!

As a journalist it is very difficult for me to accept any form of
state control of the media. As one of the four pillars of a
functioning democracy, a free media should not be tampered with in any
form in order not to destabilise or weaken the democratic process. The
Emergency taught us that. India has for long enjoyed a free press and
the broadcast media needs to understand its responsibility which goes
far beyond TRPs and channel shares.

The moot question is: have news channels lived up to their role as
news channels? In the June issue of our sister publication Pitch, my
colleague and paymaster Anurag Batra had written in his column: "These
days news TV is no longer news TV...it's very difficult to distinguish
while surfing whether you are on an entertainment channel or a 24-hour
news channel...The 'entertainisation' or shall I say bastardisation of
Indian news domain is complete." His column headline said it all:
"Entertainment, tamasha, sex, crime and, of course, some news; Is News
becoming a four-letter word?" And last Sunday, July 29, in his column
Counterpoint, Vir Sanghvi had strongly raised the question: "When does
a news channel lose the right to be regarded as a news channel?
Anybody who has watched the staggering decline in quality of on the
Hindi news channels will know what I am talking about." The headline
to Vir's column also said it all: "No News is Bad News".

This is where the problem really lies. Should news channels be allowed
to forget their primary role and turn themselves into entertainment
channels? They must not forget that they enjoy certain freedoms as
news media that the GEC channels don't. A clear case of wanting the
cake and eating it too! Earlier this week, I was surfing, late
evening, across news channels trying to find one that had a decent
ticker that was giving updated scores of the Trent Bridge cricket
Test. (CNN-IBN had the best cricket scores ticker.)

But I was stumped when I saw that one Mumbai-headquartered Hindi news
channel, which claims a lot of pedigree and TRP success, was airing
for at least half an hour what I had fleetingly seen two days before
on Star Plus – the Voice of India contest as well as a similar show
that was simultaneously aired on Zee TV! Is that the new definition of
news, I wondered, whereby a news channel can actually turn itself into
a general entertainment channel? Let me ask: would the news channels
take it kindly if the GEC channels also encroached into their
sacrosanct territory and dabbled with news?

Last Sunday, in the afternoon, my surfing – I am an inveterate surfer
– provided another experience. At least two leading Hindi news
channels went on and on about some guy from Hyderabad or somewhere,
whom many may not have heard of, being arrested for sending
threatening SMS-es to Bollywood celebrities! Who the hell cares? Is
this what news is all about? One can understand a one-minute clip on
this, but viewers were subjected for most of the afternoon to this
bizarre show which can't even be categorised as genuine news-reality
show.

Want to sample some more? Here are some special 'bulletins' and
promos: Mandir mein nanga naach, Saanp bana hero, Mandir mein sex,
Beti ka Aashiq...the list is endless. Of course, one cannot resist the
temptation of mentioning Rakhee Sawant grand, endless debut on the
Hindi channel format: does it matter to the country at large if her
boyfriend or colleague kissed her without her consent?

Rajdeep Sardesai has lately been mentioning a lot about the "energy"
of Hindi journalism. Perhaps he is right, but only when the Hindi news
channels do not become completely subservient to the TRP god! The fact
is that the English news channels like NDTV and IBN have stuck to
their role as news channels. But can one say the same about the rest?
Is the energy being misused or wrongly utilised? Is Sex, Crime, Cinema
the only model for news on a channel? Things have got so sansani that
one shudders at times.

In this backdrop, it is difficult to fault the Government if it now
wants to step in to bring order into the broadcast news media. The
news channels have for long left the door open for the state to step
in. News is far more serious a domain to be left unregulated – a free
media has to be responsible, correct, and accountable too. Hence, the
need to have a regulator. The only issue is that the regulator ought
not to be a Government appointed nominee. That would be the worst
scenario to befall the fledgling broadcast news media in India. The
good news is that belatedly the news channels have realised the danger
and come together under the NBA banner. They are even ready to set up
a Broadcast Council on the lines of the independent Press Council of
India for the print industry.

It will be a sign of mature governance if Mr Dasmunshi takes an
unbiased view of the situation, and takes into consideration the news
channels' willingness now to have an independent regulator and also
set up a Broadcast Council. And please, Mr Dasmunshi, do not push the
proposal for a Content Auditor in each news channel! It's blasphemous.
A free media is always to your and any Government's advantage. We do
not want a plethora of DD News kind of channels. Let good news
prevail.


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