http://www.ft.com/cms/s/0/b3fb2af6-623e-11dd-9ff9-000077b07658.html?nclick_check=1

Murdoch to expand his Indian presence
By James Fontanella-Khan and Arush Chopra in Mumbai

Published: August 4 2008 17:39 | Last updated: August 4 2008 17:39

Rupert Murdoch on Monday unveiled plans to expand News Corp's presence
in India with a $100m investment in six regional TV channels, in a
clear move to broaden the conglomerate's share of one of the
fastest-growing media markets in the world.

The new TV channels, which will be aired in six cities, will help News
Corp's Star TV channel tap into India's growing retail advertising
sector, which depends heavily on regional media outlets.

TV advertising generated revenues of more than $2bn last year. The
amount spent on regional TV advertising grew by 8 per cent in 2007,
according to Tam, India's television rating agency.

"The investments will be in the region of $100m and we will launch
within 12 months," Mr Murdoch said in Mumbai. However, News Corp's
chairman was tight-lipped about the content of the new channels and
cities in which they would be broadcast.

The media and entertainment market in India is expected to grow by
18.5 per cent between 2008 and 2012, the fastest rate among the Bric
countries – Brazil, Russia, India and China – according to a recent
report from PwC, the consultancy firm. China's growth rate for the
same period is projected at 14.6 per cent.

India's print media sector has already seen a significant increase in
foreign investment in the past two years. Overall readership has risen
15 per cent, and print ads alone generated $2.4bn in 2007, according
to PwC.

The Wall Street Journal launched a content-sharing agreement last year
and several glossy magazines such as Vogue have launched local
editions. However, foreign investment in news publishing and
broadcasting is capped at 26 per cent by the Indian government, which
seeks to protect local news groups.

"We don't see ourselves taking a stake in print...because they are not
available and because we won't want to take just a 26 per cent stake,"
said Mr Murdoch, who acquired Dow Jones last year.

He also added that following the arrival of the internet in India, the
current regulations were ridiculous and eventually technology would
sweep the barriers away.

Robert Thomson, editor-in-chief of Dow Jones, also present in Mumbai,
echoed this view: "The Indian government must relax the controls, so
papers like ours can compete in India."

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