http://www.televisionpoint.com/news2008/newsfullstory.php?id=1223285198

PE firms to continue Indian media investment

Monday - Oct 06, 2008
Rohit Mathur - Televisionpoint.com | Mumbai
Private equity players are expected to continue investing in the
Indian media and entertainment segment in a big way as domestic
consumption is undeterred by the global financial crisis, said Mohit
Ralhan of Baring Private Equity Partners to Televisionpoint.com.

Ralhan said, "The discretionary expenses would rise Due to the
increasing middle class and rising per capita income paving the way to
achieve compounded annual growth rate (CAGR) of 18.5 per cent of this
sector. It will ensure the flow of private equity investment in this
segment in the near future."

"In the last year 40 private equity players invested in the media and
entertainment segment and this year the trend is expected to continue.
The Indian media and entertainment industry has 85 per cent domestic
consumption and a strong NRI base," Ralhan said.

A joint report on the media and entertainment industry by the
Federation of Indian Chambers of Commerce and Industry (FICCI) and
PricewaterhouseCoopers (PWC) stated: "In 2007-08, the Indian media and
entertainment industry grew 17 per cent over the previous year
touching the $11.92 billion mark."

Ralhan explains further, "The Indian film industry that is the largest
in the world in terms of the number of films produced, was worth $
2.12 billion in 2006. It is estimated to grow at a CAGR of 16 per cent
to $ 4.42 billion by 2011.

"Other entertainment content areas like music and television also have
huge potential in the international market. According to an estimate,
the total value of Indian content sold overseas is over $20 crore in a
year. This is expected to grow over 20 per cent every year. These
encouraging opportunities are luring the private equity players for
the investments." Ralhan says.

According to the report by the Federation of Indian Chambers of
Commerce and Industry and PWC, "The Indian print media industry is
projected to grow by 14 per cent over the next five years, reaching to
Rs 28,100 crore in 2011-12 from the present Rs 14,900 crore. In
2007-08 the Indian radio advertising industry recorded a growth of 24
per cent over the previous year and stood at Rs 6,500 crore."

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