http://www.thehindubusinessline.com/blnus/19281430.htm
India favours traditional mode of advertising: Nielsen NEW DELHI: Word-of-mouth and editorial content in newspaper articles are still the most trusted form of advertising in India, a survey says. Acording to a survey conducted by global consultancy firm, The Nielsen, Indian respondents voted most in favour of recommendations by acquaintances (93 per cent) followed by editorial content in newspaper articles (87 per cent), preferring them as most trusted forms of advertising. “Personal recommendation and editorial content is seen as unbiased information about a product or service and plays a major role in consumer decision making process,'' Nielsen Consumer Research Associate Director Vatsala Pant said. The survey named “Nielsen Global Online Consumer'' was conducted on more than 2,500 internet consumers in 50 markets across Europe, Asia Pacific, North and Latin America, and the Middle East from March 19 - April 2, 2009. The responses are recorded in th e order of priority of the respondents. Brand webs ites are next to newspaper articles in trustworthiness and were favoured by 78 per cent Indian respondents. While consumer opinions posted online is gaining trust world over, traditional forms of advertising like ads in newspapers and TV are still more popular in India with 77 and 76 per cent Indian respondents voting for them, while only 74 per cent preferred opinions posted online. - PTI The report reveals that “brand sponsorship'' and “ads before movies'' have seen the greatest increase in trust levels, both registering an increase of 20 percentage points. Text ads on mobile phones recorded second highest increase in trust from 24 per cent votes in April 2007 to 43 per cent in April 2009. Brand web sites that seem to be the most trusted form of advertising globally hold greatest sway in China, followed by Pakistan, and Vietnam that have received more than 80 per cent or more responses. However, brand web sites tend to be trusted least am ong Swedish and Israeli internet users with 40 and 45 per cent respondents voting for them, respectively. The survey shows that other forms of digital advertising are trusted less than ads appearing in traditional media such as TV, billboards, radio, ma gazines, and newspapers. - PTI ------------------------------------ -- INFORMATION OVERLOAD? Get all ZESTMedia mails sent out in a span of 24 hours in a single mail. Subscribe to the daily digest version by sending a blank mail to [email protected], OR, if you have a Yahoo! Id, change your settings at http://groups.yahoo.com/group/ZESTMedia/join/ PARTICIPATE Share media news, discuss journalism issues and network with media professionals across South Asia on this mailing list. Just write to [email protected] TELL FRIENDS TO SIGN UP If you got this mail as a forward, subscribe to ZESTMedia by sending a blank mail to [email protected] OR, if you have a Yahoo! ID, by visiting http://groups.yahoo.com/group/ZESTMedia/join/ Also have a look at our sister list, ZESTCaste: http://groups.yahoo.com/group/ZESTCaste/Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/ZESTMedia/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/ZESTMedia/join (Yahoo! ID required) <*> To change settings via email: mailto:[email protected] mailto:[email protected] <*> To unsubscribe from this group, send an email to: [email protected] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
