On Mar 6, 2006, at 9:21 PM, Jake wrote:

I think it is a huge mistake to lose Zope branding. After years of building up momentum behind a project, to head off into some strange developer code speak is just going to lose people who are not intimately involved.

The world, after many  years, gets versions. Stick to it.

Mac OS9 -> Mac OSX (10)

Here was a mistake:
Mosaic -> Netscape -> Netscape Communicator -> Netscape Gold -> Firebird -> Mozilla -> Firefox

Considering Firefox has nearly 15% marketshare today, I'd call it a success. It certainly could have been worse had Netscape not done the hail mary of releasing it under another name that wasn't conflated with its own brand (witness the takeup rate of Netscape 6/7).

- C

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