Hi Google Ads API Support,

I've pulled my Google Ads data into BigQuery and I'm attempting to pull 
specific data using standard SQL queries - I'm attempting to get my values 
as accurate to the UI as possible.

Campaign Level + Ad Group level all metrics are 100% except for my Impr. 
and Conv.

I've recently learned that these discrepancies in Impressions and 
Conversions are normal. Could you provide me with SQL logic that accurately 
reflects what is shown on the UI?

Here are my queries:

Generic stats at Campaign + Ad Group level:

#standardSQL
SELECT
ADG.date,
CMP.CampaignId,
BASE.CampaignName,
CMP.AdGroupID,
CMP.AdGroupName,
ADG.Cost,
ADG.Clicks,
ADG.Impressions,
ADG.Interactions,
FROM `p_AdGroup_3355755821` as CMP
LEFT JOIN `p_AdGroupBasicStats_3355755821` as ADG 
ON CMP.AdGroupId = ADG.AdGroupId
LEFT JOIN `p_Campaign_3355755821` as BASE
ON CMP.CampaignId = BASE.CampaignId
WHERE ADG.Date >= DATE_ADD(CURRENT_DATE(), INTERVAL -31 DAY)
AND ADG.ExternalCustomerId = {yourid}
GROUP BY 1,2,3,4,5,6,7,8,9;

Conversions at Campaign + Ad Group level:

#standardSQL
SELECT
ADG.date,
CMP.CampaignId,
BASE.CampaignName,
CMP.AdGroupID,
CMP.AdGroupName,
ADG.ConversionTypeName,
ADG.Conversions
FROM `p_AdGroup_3355755821` as CMP
LEFT JOIN `p_AdGroupConversionStats_3355755821` as ADG 
ON CMP.AdGroupId = ADG.AdGroupId
LEFT JOIN `p_Campaign_3355755821` as BASE
ON CMP.CampaignId = BASE.CampaignId
WHERE ADG.Date >= DATE_ADD(CURRENT_DATE(), INTERVAL -31 DAY)
AND ADG.ExternalCustomerId = {yourid}
GROUP BY 1,2,3,4,5,6,7;

Thanks,
MJ

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  • Go... MJ Steenberg
    • ... 'Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum

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