As I have had similar, unexplainable problems with certain banner ad buys, I wonder if some of the ad-tracking services might be buggy in some way--say, passing a bad destination URL to the browser, and counting that as a click-through because, indeed, they did click through to something--but no page on our site! I can't confirm this, but I suspect it happens, maybe more often than advertisers would admit or even know.
Using the Internal Search report and a specific target URL offers a much better basis for evaluating the success of ad buys or other external links into your site. Good luck! james <<< [EMAIL PROTECTED] 10/30 3:44p >>> >the problem is either 1) the site refers from numerous, multiple >URLs that may >differ from their main commercial URLs; and 2) the referrals may >come from an >ad-server address rather than the actual commercial site. I realized that, but after I excluded everything I knew for certain would not be them, the total referrers left (from all types of misc places) was less than the click-throughs they reported. So, if they are telling the truth - no referrer was recorded. >URLs ending with "source=advertisername." Then the Internal Search >report organizes >all such click-through counts in one place. I like that! Kathleen ~~~ +------------------------------------------------------------------------ | This is the analog-help mailing list. To unsubscribe from this | mailing list, go to | http://lists.isite.net/listgate/analog-help/unsubscribe.html | | List archives are available at | http://www.mail-archive.com/analog-help@;lists.isite.net/ | http://lists.isite.net/listgate/analog-help/archives/ | http://www.tallylist.com/archives/index.cfm/mlist.7 +------------------------------------------------------------------------ +------------------------------------------------------------------------ | This is the analog-help mailing list. To unsubscribe from this | mailing list, go to | http://lists.isite.net/listgate/analog-help/unsubscribe.html | | List archives are available at | http://www.mail-archive.com/analog-help@;lists.isite.net/ | http://lists.isite.net/listgate/analog-help/archives/ | http://www.tallylist.com/archives/index.cfm/mlist.7 +------------------------------------------------------------------------
