“AR’s one of the two most tech-savvy musicians in India,” he states,
proudly. Who’s the other? “You wouldn’t expect this: Ilaiyaraaja.”

Did we think AR has a bit of IR and not the other way around?

On Sun, Mar 15, 2009 at 5:40 AM, Gopal Srinivasan <catchg...@yahoo.com>wrote:

>
> THE INSIDERS
> Font Size
> Dipti Nagpaul D’Souza
> Posted: Mar 15, 2009 at 1113 hrs IST
>
> http://www.indianexpress.com/news/the-insiders/434152/0
>
> Meet the reclusive managers, technicians and singers who make up Team
> Rahman
> T. SELVAKUMAR, 45,
> MANAGING DIRECTOR OF
> RAHMAN’S MUSIC SCHOOL
> In the early 1990s, when Bollywood was just beginning to rave about a
> phenomenon, A.R. Rahman
> met music programmer T. Selvakumar in Chennai. Both were musicians trained
> in the alchemy of
> sound, both shared their hopes of setting up their own studios one day. As
> Rahman’s stock rose
> in filmdom, Selvakumar notched up a reputation in the Indian music industry
> as a master
> technician. Soon, he got into the business of supplying high-end music
> technology equipment.
> “That’s when our acquaintance changed to friendship,” says the man who has
> helped Rahman set up
> his many state-of-the-art studios. To him also goes the credit of setting
> up the first and only
> Apple-certified music, special effects and film editing technology training
> institute in the
> country.
>
> Selvakumar was one of the few people who knew about Rahman’s dream of
> setting up a music
> school. “He wanted to start a school of music technology but I insisted he
> couple it with
> teaching.” One day in 2007, Rahman decided that the time had come. “And
> when AR wants
> something, he wants it right away. He asked me if I would manage it for him
> and I didn’t see
> why I should refuse him,” he says.
> A regular day at the school sees Selvakumar taking classes in audio and
> video technology and
> ironing out numerous administrative hassles. He also continues to deal in
> Apple equipment.
> Whenever the company launches something new, Rahman is his first client.
> “AR’s one of the two
> most tech-savvy musicians in India,” he states, proudly. Who’s the other?
> “You wouldn’t expect
> this: Ilaiyaraaja.”
>
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> NOEL JAMES, 48, MANAGER
> Over two decades ago, Noel James was playing the piano as a lounge musician
> at a hotel in
> Chennai when a certain jingles composer walked in. “Rahman heard me play
> and asked if I was
> interested in working with him.” James agreed. That was the beginning of a
> partnership that has
> lasted to this day. James has since grown to become Rahman’s manager and
> chief public relations
> officer. He occasionally assists the composer in stage shows and handles
> much of his
> coordination — with musicians, clients, talent and even the media. The road
> to Rahman, it could
> be said, goes through James.
> Born and brought up in Mumbai, James got hooked to music at an early age.
> After graduating from
> Loyola College, Chennai, he got a degree in violin from the prestigious
> Trinity College of
> Music, London. “I played in a band called Jumping Jewels, handling the
> vocals and guitar. That
> was before I went solo,” he says. He worked part-time with Rahman initially
> but became a
> permanent member of the team, singing the jingles and helping him with
> production.
>
> Being Rahman’s manager has meant that James does not get much time for his
> own music—except
> when he plays at church. He has no regrets though. “God sends messiahs to
> earth, whether it is
> Jesus Christ or Prophet Mohammed. It has been quite a while since He sent
> someone. I believe
> A.R. Rahman is such a messiah who works through his music,” says James, for
> whom familiarity
> has only brought more appreciation towards Rahman, the musician and the
> man.
>
> DEEPAK GATTANIi, 46, CONCERT MANAGER
> Behind every power-packed Rahman concert is Deepak Gattani and his team at
> Rapport Global
> Events. “We manage his live entertainment business but the relationship
> isn’t a client-service
> provider one,” he says. Gattani first met Rahman through singer Hariharan,
> another client.
> Since that meeting, he has handled all of Rahman’s tours and performances,
> and more recently,
> has been managing Rahman’s endorsement portfolio as well.
> Whenever Rahman is in Mumbai, Gattani finds himself seated next to him.
> “But being with him
> doesn’t mean that he’ll talk anymore than he usually does,” he says with a
> laugh. “His concerts
> have to be technically high-end, with something different each time.
> Working for him means
> making no mistakes and planning in advance.” Gattani is dogged by
> international clients’
> proposals for Rahman concerts after his Oscar win. But, as of now, his
> priorities lie with
> organising Rahman’s first-ever live concert in Kerala, scheduled for May.
>
> S. SIVAKUMAR, 41, CHIEF SOUND ENGINEER
> A novice who had just finished a diploma in sound engineering in 1992, S.
> Sivakumar got his
> first break when he was appointed assistant audio engineer at a reputed
> studio in Chennai. The
> designation was deceptive. The actual work assigned to the young man was to
> stand and wait in
> the machine room and change tapes once each roll was over. Then Rahman
> happened. “I had been
> working for about six months or so when A.R. Rahman came to the studio to
> do the mixing for
> Puthiya Mugam. He wanted an assistant and asked my seniors if I was
> interested. That was 15
> years ago and I have been with him since,” he says. A native of Thanjavur,
> the rice bowl of
> Tamil Nadu, Sivakumar is now one of the noted names in sound engineering in
> India, the main man
> behind Rahman’s AM Studio and his chief sound engineer. He has worked in
> all Rahman films since
> Gentleman in 1993 and was a part of the Andrew Lloyd Webber musical Bombay
> Dreams.
> According to Sivakumar, Rahman’s contribution goes beyond just transforming
> film music in
> India. He was also the first composer to include the names of all those who
> worked on the
> project on the audiotape/CD jackets — an acknowledgement of many backroom
> operators like
> Sivakumar, who would otherwise be invisible to the world outside studio
> walls.
>
> K.J. SINGH, 47, SOUND ENGINEER
> He doesn’t sound his age and Rahman thinks the sound engineer’s voice bears
> a hint of a
> European accent. “He keeps teasing me that he’ll soon find me a voice-over
> project overseas,”
> says Singh with a laugh. But the camaraderie between the two took time to
> develop. Singh says
> when he first met Rahman five years ago during a concert, the composer
> would just stand next to
> him without saying a word. “He’s shy and doesn’t waste words. There have
> been times when I
> would turn to find him standing behind me for 10 minutes! It felt strange,
> but later realised
> that’s how he is,” says Singh. “But once he gets to know you better, there
> are no reservations.
> You’re family and he’s open to sharing all his knowledge.”
>
> The technician has done numerous Rahman concerts and films, starting with
> Rang De Basanti and
> recently Jaane Tu... Ya Jaane Na and Delhi-6. The two were first introduced
> by the latter’s
> chief sound engineer, the late H. Sridhar. Rahman noticed the two friends
> shared a good
> wavelength and often brought them together for his projects. “I think AR
> noticed how seamlessly
> we both worked. If both Sridhar and I had handled a project, one could not
> make out whether a
> track was managed by him or me. Rahman made good use of that.” Based in
> Mumbai for a decade
> now, the sound engineer likes to explore new talent and, at the same time,
> work with the old.
> His clientele boasts of names like Hariharan, Indian Ocean, Rabbi Shergill
> and G.V. Prakash,
> Rahman’s nephew. Singh is most looking forward to his trip to Chennai next
> week. He is
> determined to make the maestro throw a party for each award he has won for
> Slumdog Millionaire.
> “He can space out the parties but he can’t escape them,” he says with a
> wink.
>
> SRINIVAS, 49, SINGER
> In 1988, a chemical engineer travelled to Chennai from Coimbatore for a day
> so that he could
> sing for Ilaiyaraaja. It broke Srinivas’s heart that he had to lost the
> opportunity to a throat
> infection. But another southern genius’s success gave him hope and he
> approached Rahman soon
> after the success of Roja. Rahman took a liking to Srinivas and asked him
> to move to Chennai.
> In 1994, Srinivas shifted base and started lending his voice to
> advertisement jingles and
> devotional albums. It was only in 1996, that he gained recognition with the
> song Manna Madurai
> from Rahman’s Minsaara Kanavu. Then came En uyire in Mani Ratnam’s Uyire
> (the Tamil version of
> Dil Se), which was his first big hit.
>
> Now a big name down south, Srinivas has since worked closely with the
> composer. “I never knew I
> could compose, but watching A.R. inspired me. He’s in a different world
> altogether when he
> works. And to him, work on a song only begins once he’s composed it. From
> there, it evolves
> with his many editions and improvisations,” he says. Of late, due to his
> busy schedules, Rahman
> has entrusted Srinivas with the responsibility of supervising the vocals
> during recordings.
> “Many would find it strange and menial but it’s an honour to help him out,”
> says the singer who
> has to take out time from his packed schedule of recordings and reality
> shows. “But AR is
> always a priority over others.”
>
> RAQEEB ALAM, 38, SINGER AND LYRICIST
> His story is straight out of a Bollywood flick: playback singer and
> lyricist Raqeeb Alam was
> born into a family of teachers in Bihar but books held no charm for him.
> Instead, he spent all
> his waking hours listening to music or singing. While in college in
> Chennai, he became a
> part-time singer. It was during a show that he met lyricist P K Mishra, who
> liked him and
> introduced him to AR in 2002. But when he met the musician, he got so
> nervous, he “couldn’t
> sing beyond a line.” The two, however, kept in touch.
>
> Once, Rahman was scheduled to meet Deepa Mehta for a session for Water.
> Sukhwinder Singh, who
> was supposed to write and sing a song for the film, had left for Varanasi
> because of an
> emergency. Desperate for a replacement, Rahman called Alam. “I wrote 10
> mukhdas of which they
> selected one and then I wrote the whole song,” he says. After its
> recording, political
> controversy delayed Water by four years. “But the patience paid off. The
> song got good reviews
> when the film released and was later nominated for an Oscar. I didn’t win
> the award but had won
> AR’s confidence.” Alam has since written and sung many songs for Rahman,
> primarily the Hindi
> translations of his Tamil albums. His most memorable is Ek mohabbat, which
> Rahman sang for the
> campaign to include Taj Mahal in the Seven Wonders Of The World project.
> The latest feather in
> his cap is Ringa Ringa, which he wrote for Slumdog Millionaire.
>
> VIJAY MOHAN IYER, 32, LABEL MANAGER
> It requires some amount of prodding to get him talking. Vijay Mohan Iyer,
> who manages Rahman’s
> K M Musiq label, prefers to remain behind his idol’s shadow. “I’m sure you
> can skip writing
> about me. Why not write about AR?” he repeats after every question. But
> here’s the story: The
> Mumbai boy first met Rahman on his 18th birthday in Chennai. “But nothing
> worked out in terms
> of music. I returned, got back to studies and took up a job. One day, eight
> years ago, I found
> myself seated next to my idol on an eight-hour flight to London,” he says.
> They got chatting
> and struck up a friendship. “The desire, of course, was to work with him in
> some way or the
> other. I guess persistence pays. One day, he just asked me to meet up and
> briefed me about a
> project he had in mind; and that was the K M Musiq label.” Iyer has held
> his dream job for
> three years and he didn’t mind uprooting his life from Mumbai to a laidback
> Chennai. “I missed
> the city but AR’s is a different world.”
>  
>

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