On 26/02/07, James Cridland <[EMAIL PROTECTED]> wrote:
As a point of interest, larger website owners *do* pay for the serving of the ads (as well, in most cases, as the advertiser). Incidentally, I have written stuff (for one of my websites) which blocks website content if the ads don't load. It's quite easy to do, depending on how your ads are being served. If ad-blockers grow, you'll see a ton of these scripts proliferating on the web. (Given the stats from one of the websites I'm responsible for, I estimate that 5% of pages are served to people with adblockers; which I see as fairly acceptable - 20% might not be, though). J
As was pointed out, Adblock can download the ads then hide them client side. You're making a rod for your own back by doing that as I'll put a heavier load on your server yet still not see the ads, and as Jason pointed out it supposedly lowers the CTR (I'm unconvinced, I've never seen an ad that I wanted to click anyway) as well. So let the various "content blocking" scripts proliferate, as long as I can do what I like with my client they will not only remain pointless, but actually harm you. Try offering content that people want instead, and ask them to show support by clicking on the ads; if they have an adblocker, and your stuff is good, you should have no need for said scripts as your community will *want* to support you. Vijay.
