James Ockenden wrote:
Interesting news from Tivo, it has been measuring 20,000 users
second-by-second viewing habits. The results show people actually like
the "direct response" ads better...
more interesting i thought was how StopWatch managed the 20,000
CRID/URI-style info streaming in every second for two months (that's a
lot of data no?) and how it measured and identified each program, and,
since this was primarliy for advertisers, how they identified each
advert? by the station's output listing/time - surely unreliable?
They could be fingerprinting the audio stream of ads/programmes to
ascertain what is being watched. This is my understanding of how data is
collected for Nielsen's BARB stats, that way you are able to not only
report on what peopel are currently wacthing but also you can ascertain
what people have watched on their DVDs/TiVo/DigiBox-recorders.
Seán
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