The Color of Money and Black Political Empowerment
By Richard Muhammad
[EMAIL PROTECTED]
StraightWords E-Zine

America's most famous zip code may be 90210, but even
ritzy Beverly Hills can't match 10021 when it comes to
political clout.

Zip code 10021 covers the Upper East Side of
Manhattan, where overwhelming rich, powerful White
donors gave $28.4 million in individual contributions
to candidates in the last round of federal elections.

That's more money than all individual donations from
532 zip codes nationally that represent 7.6 million
Blacks, or 84 times the number of people who live in
10021, according to a recent report.

The racial divide when it comes to donors is so wide
Blacks and Latinos might as well be poor sharecroppers
locked out of voting booths by poll taxes and literacy
tests, said Stephanie Wilson, of the Fannie Lou Hamer
Project and other advocates for political campaign
finance reform.

"Today, people of color are excluded from access and
influence as effectively as if Congress re-enacted a
poll tax charging people for the right to vote,"
according to The Color of Money Project, which mapped
the 25 top metro areas for political contributions by
zip code. It found that $9 out of $10 in political
offerings by individuals came largely from areas where
people of color do not live.

The authors of the study argue comprehensive reform of
campaign financing is needed.

"If you're not giving your legislator any money, your
legislator is not obligated to give you anything in
return," said Wilson, executive director of a
non-profit group devoted to campaign finance reform
and political empowerment for minority groups. Her
group signed on to the Color of Money report.

Checking political donations to political candidates
must be part of efforts to make sure Black and
minority voices are heard in elections, she said. It
is just as important as making sure poor and minority
districts have voting machines that work and polling
places that open on time, she said.

Money, or the lack of it, also keeps people from
running who would better serve the interests of
non-Whites and the poor, Wilson said.

According to the Color of Money Project:
· In 2002 elections, House candidates who outspent
opponents won 94 percent of the time.
· Even in open-seat races, in which no candidate had
an incumbent advantage, the top spender won 79 percent
of the time in House races, according to the Center
for Responsive Politics.
· Spending, in fact, is rarely even close. In
two-thirds of House races in 2002, winning candidates
outspent losing candidates by a factor of 10 to 1 or
more.
· Furthermore, the amount of money required to succeed
is enormous. In 2002, Senate candidates spent an
average of $4.8 million, and House candidates, nearly
$900,000.

The donor base is also overwhelmingly White as the
U.S. population grows more racially diverse: nearly 1
out of 3 Americans are non-White. The White population
may be shrinking but as long as the money flows,
wealthy Whites will seemingly control U.S. politics.

Campaign finance reform and Black politics
"There is no more passing the mayonnaise jar around
the community center to raise money for a campaign,"
said Mark Clack, deputy director of Public Campaign, a
campaign finance reform group that oversaw compilation
of the Color of Money report.

The cost of running in every campaign cycle at just
about all levels is going up, he noted. Blacks don't
have the surplus income to write individual $2,000
checks, which means wealthy people have access to
lawmakers and potential lawmakers and ordinary people
do not, Clack continued.

Candidates have to pay for TV time and high power
consultants and neither comes cheaply, he said.

In the past, a candidate was considered unmarketable
either because of inexperience or fringe political
views, but today a person rooted in the community,
with a solid record can be disqualified because he
couldn't raise enough money, Clack said.

***Get the full story by subscribing to StraightWords
e-zine. Just e-mail [EMAIL PROTECTED] and say
"subscribe me" in the subject line. It's bi-weekly
original content from Richard Muhammad and provides
news, analysis and perspective on race, religion,
politics and culture. Muhammad is a former managing
editor of The Final Call newspaper, published by the
Nation of Islam, with 20 years of journalism
experience as an editor, columnist, reporter and
photographer. His work has appeared on websites and
newspapers across the country and in Canada.


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