-Caveat Lector-

American Newsreel
Another conservative myth bites the dust
By DOUG THOMPSON
Apr 2, 2003, 06:00

One constant exists in the Internet universe: Pick on something near and
dear to conservatives and they will flood your email box with nasty
messages, calling you a "traitor" or "unpatriotic" or "anti-American" or
all of the above.

Case in point: a recent item about journalistic joke Geraldo Rivera and his
equally-laughable employer: FoxNews. No, the right-wingers didn't jump to
Geraldo's defense. They remember his tenure at MSNBC where his vitriolic
defense of Bill Clinton stopped just short of kissing the former President'
s ass in prime time.

No, they got upset over criticism of Fox News. Not surprising.
Right-wingers love Fox. They consider it their news channel because the
so-called news network cheerleads for anything Republican or conservative.
You can't expect anything less from the news channel run by former Richard
Nixon political flack Roger Ailes.

A favorite mantra of conservatives is that the media is, for the most part,
run by left-wingers who hate America. This is why they flock to right-wing
demagogues like Rush Linmbaugh, Sean Hannity and other conservative talk
show hosts who believe news is only "fair" when presented with a decidedly
partisan point of view.

Right-wing talk radio thrives because conservatives will follow their own
into the jaws of Hell as long as he or she spouts the party line. Limbaugh
touts himself as the top-rated radio talk show in America, which is true,
but when you look beyond the numbers you find that talk radio audiences
represent a really small part of the total population out there.

Most talk radio shows run during the daytime when real people are at work
and audiences consist primarily of listeners who are retired, unemployed or
goofing off when they should be working. An Arbitron study of Limbaugh's
audience found it was mostly over 60, mostly male and mostly retired or
unemployed.

Fox News currently ranks number one among cable news channels but being
number one on cable is like being the top bowler in a town with one alley
and one league. Cable TV news audiences represent less than one-fourth of
the television viewership and, despite a temporary bump from Iraqi war
coverage, cable news ratings have been in a free fall for the last 18
months.

"Fox News has a loyal viewer base that is highly partisan and feels the
channel represents their views," says TV researcher Scott Adamson. "The
average Fox viewer is a 63-year-old white Republican conservative male
whose religion tends to be fundamentalist Christian."

Conservatives tell me that Rush Limbaugh and FoxNews are so popular because
they reach "mainstream" America and are popular with the "real majority."
But a closer look at ratings show some interesting facts.

For example, the St. Louis Post-Disptach is considered one of the most
liberal newspapers in America and Rush Limbaugh's talk show is the most
popular syndicated show on KMOX-radio in that Mississippi River city.

Yet ratings reports and circulation figures show more people in St. Louis
read the Post-Dispatch than listen to Rush Limbaugh or watch FoxNews
Channel. In fact, Access Hollywood, a mindless entertainment news show, has
higher ratings in St. Louis than Fox News and Rush Limbaugh combined.

Go to any city with a newspaper that conservatives consider "leftist" or
"too liberal" and you will find the same thing.

But don't bother presenting these arguments to any of your conservative
friends. I learned long ago that facts, like truth, are too often wasted on
partisans. Facts get in the way of causes and screw up perceptions and no
partisan wants their jaundiced view of the world messed up by the truth.

© Copyright 2003 American Newsreel

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