-Caveat Lector-

Press feeds Y2K fears, reporter says

By Kim Weidman
World Center

6.18.99

What do you think? Have your say in The Forum.
ARLINGTON, Va. � Planes will not fall from the sky, elevators will not cease
to operate, and famine will not engulf the earth on Jan. 1, 2000, USA TODAY's
Michael Zuckerman said today at an Inside Media program at the Newseum.

Zuckerman, who after covering the Y2K story for two years says the only
precautionary steps he is taking is stockpiling food for his dog, said the
news media have proved a large factor in spreading millennial hysteria.

"The best prediction I can give is that those who are predicting the worst
are wrong, and those who are predicting the best are wrong," he said. "I
believe it will be somewhere in the middle."

But the news, Zuckerman said, too often focuses on the worst-case scenario
because the Y2K story is a science story, which wouldn't normally draw
readers.

"This is the gut instinct of the media, to make it more dramatic," Zuckerman
said. "You gotta sell that paper; you gotta get that show watched; you gotta
get those ratings."

Zuckerman has experienced firsthand an editor who wanted to make the story
more exciting. In his coverage, Zuckerman often compares preparing for Y2K to
preparing for a hurricane, because people have an idea of what to expect but
don't know all the details.

"The first time I wrote that, an editor turned it into an earthquake, because
a hurricane just wasn't dramatic enough," he said.

In covering the Y2K story, Zuckerman has found that the best way to handle
the uncertainty is to follow the basic principles of good journalism.

"Keep an eye on the absolute facts," he said. "[Don't] try to make
predictions."

And Zuckerman's suggestion to readers is to also use their good judgment when
deciding what to believe.

"The thing to look for is if it sounds too good to be true, it probably is.
If it sounds too dramatic to be real, somebody's probably overstated [the
facts]," he said.

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