-Caveat Lector- http://news2.thls.bbc.co.uk/hi/english/sci/tech/newsid_383000/383841.stm Friday, July 2, 1999 Published at 09:52 GMT 10:52 UK Sci/Tech One man and his Website Farmers' initiative introduces Lambs online The Internet has reached the Welsh farmyard with the pioneering concept of lamb-in-a-van. In a bid to revive disastrous Welsh lamb prices last year, a group of farmers in mid-Wales have now turned their attentions from sheep dip to e-commerce. The result is Direct Welsh Lamb which offers meat for sale on the Internet for delivery straight to any front door in the UK. Dewi Owen, chairman of the company based in the village near Aberdyfi, explained that the idea began as they searched for alternative ways of selling produce. Supermarket demonstrations Along with other local farmers, he had grown tired of demonstrating in supermarkets over "astronomical" prices. Meetings were held with supermarket managers but they were fighting a losing battle when it transpired that much of the lamb sold was being brought down from Scotland. "We decided then to cut out the middle man and sell direct to the housewife," said Mr Owen. We knew there was a large market out there for people wanting good Welsh lamb. "Where I live is a seaside resort and it's surprising how many people come down on holiday and take half a lamb or indeed a whole lamb back to the Midlands to freeze. They complain that they can't get the same quality meat at home." Farmer built website So with the concept of direct selling, the group of six - Dewi, Idris Evans, Aled Rees, Gwyn Evans, Meirion Roberts and butcher David Roberts - returned to the drawing board to thrash out their marketing strategy. "One of the farmers is quite keen on computers so he built a Website for us which should be online some time next week," Mr Owen added. "The meat price will be a little bit higher, but not much, and you're not having to carry it from the supermarket." He claims that the quality of Direct Welsh Lamb is superior because it is left to hang for up to a week unlike much abattoir-slaughtered meat which is "in today and out tomorrow". Delivery by courier will take between a week and 10 days, depending on availability, with the customer given the option of having their meat boned, cubed or minted. Advanced options | Search tips Back to top | BBC News Home | BBC Homepage | � -- Any man can stand adversity, The true test is to give a man power. http://freeweb.digiweb.com/science_fiction/ThePiedPiper/~frame.htm DECLARATION & DISCLAIMER ========== CTRL is a discussion and informational exchange list. Proselyzting propagandic screeds are not allowed. Substance�not soapboxing! These are sordid matters and 'conspiracy theory', with its many half-truths, misdirections and outright frauds is used politically by different groups with major and minor effects spread throughout the spectrum of time and thought. That being said, CTRL gives no endorsement to the validity of posts, and always suggests to readers; be wary of what you read. CTRL gives no credeence to Holocaust denial and nazi's need not apply. Let us please be civil and as always, Caveat Lector. ======================================================================== Archives Available at: http://home.ease.lsoft.com/archives/CTRL.html http:[EMAIL PROTECTED]/ ======================================================================== To subscribe to Conspiracy Theory Research List[CTRL] send email: SUBSCRIBE CTRL [to:] [EMAIL PROTECTED] To UNsubscribe to Conspiracy Theory Research List[CTRL] send email: SIGNOFF CTRL [to:] [EMAIL PROTECTED] Om
