-------- Original Message -------- Subject: [Fwd: POWERFUL New Boycott Techniques] Date: Fri, 02 Jun 2000 08:18:10 -0400 From: Nurev Ind Research <[EMAIL PROTECTED]> Reply-To: [EMAIL PROTECTED] Organization: Nurev Independent Research BCC: [EMAIL PROTECTED] -------- Original Message -------- Subject: POWERFUL New Boycott Techniques Date: Thu, 1 Jun 2000 23:30:00 -0500 (CDT) From: [EMAIL PROTECTED] Organization: Deja.com - Before you buy. To: undisclosed-recipients:; Boycott = Masses of Bad Customers A new boycott pressure tactic takes 1/3 fewer participants and is 3 times faster in achieving the political demand. This new boycott pressure tactic is: being a bad customer. Masses of bad customers. Profit = Revenue - Costs. A bad customer boycott focuses on raising costs to deny a business a profit. A bad customer caters to a business while raising cost so high that the business loses money. A bad customer consumes time and waste money without making a profit for a group. A regular boycott denies profit to an organization limited to what you normally spend. If you normally spend $200 annually on a boycotted group, they will lose just $200. A bad customer boycott can create limitless losses until a group meets the demands. Here are some bad habits of masses of bad customers. BUY/RETURN on a weekly basis. Return an item at another store across the city. Too shy? Have a friend return it! BUY OUT ITEMS ON SALE / RETURN THEM AFTER THE SALE. This bad habit takes the products off the shelf so that other customers can not buy them on sale. This bad habit is really annoying during Christmas. Masses of bad customers buy out a store in mid-December. All the items are returned after Chrismas. Buy everything in a store on Friday afternoon and return them on Monday? COMPELLED DISCONTINUATION - Masses of bad customers buy/return a particular product for a long time. The store owner loses money, and he or she discontinue selling the product at all. If the boycott target is a service like a vacation, make the customer rep do the sales pitch a thousand times without a sale. Then the service will be discontinued. FLOOD OF SHOPPERS JUST BROWSING WHO REQUEST CUSTOMER SERVICE AND INFORMATION - Masses of bad customers just browsing consume all the time and waste the money of employees by asking for customer service and common questions like: What's your return policy? What are your store hours? Please give me directions to the store. Can you show me how this product works? If the group puts up signs answering the questions, ignore the signs and ask anyway. Don't you just hate to shop in a crowded store? Asking for detailed information is especially good while calling on a toll-free 800 number (you don't pay, but they do!) HIGH EMPLOYEE TURNOVER - While bad customers make the employees miserable these workers suddenly encounter better-paying job opportunities by chance. It is in human nature to take a better-paying job if your current job is lousy. Of course, people make an effort to find these employees better-paying job opportunities. HIGH COST OF HIRING AND TRAINING NEW EMPLOYEES - Masses of bad customers can also apply for a job just to consume time and waste money. Imagine how much money it takes to review 500 applications for every job opening! Who knows, you may be such a good applicant that the manager showers all the attention on you while mistreating an applicant who would have gotten the job if you had never applied. If you get the job and have the time, take the job! Do the expensive training and quit! MOVE MERCHANDISE AROUND - Fill a cart full of merchandise. Leave it in the aisle for an employee to waste 1-2 hours putting all the merchandise back. Imagine masses of bad customers doing this 50-100 times a night. Maybe you could also go through the check out line, wait until every item is bagged and then realize that you forgot your checkbook! Darn! I hate it when that happens! RUIN THE INTENDED ATMOSPHERE - A place of business tries to create a particular social atmosphere. Bad customers ruin the intended atmosphere. They converse in a foreign language. They dress in inappropriate clothing (wearing too little, too much or geeky clothes). They could be senior citizens always shopping at a store targetted at young people. They tell raunchy stories (an overheard conversation - "My spouse and I and the neighbor were taking a shower together last night ...") They bad mouth the store loudly. FORMING LONG LINES - Masses of bad customers form long lines during rush hour (like lunch or after work). Busy customers will walk out of the store to patronize another establishment. These bad customers may buy very little. They may just ask a common question like: Can you give me directions or what are your store hours? They may just buy a cheap cup of coffee with a friend and occupy a table for 1-2 hours. They may try on 5-10 clothes without buying anything. Pay with pennies or a large bill. A $20 bill for a 99 cents purchase sound good. WASTE WHAT'S FREE - Toll-free 800 numbers. Call them daily to get information. Free brochures and production information. Take a handful to give to friends. Request a free catalog for 20 friends. Get your friend's address from the phone book (postal regulation - catalog mailing list must be 100% real addresses). Mail those business reply cards where you don't have to pay the postage; the business will pay the postage. What a horribly big telephone bill a group would get if masses of bad customers call a toll-free 800 number! Get on a mailing list, and let the group spend $100/year sending you catalogs you recycle immediately. SCHEDULE AND CANCEL MEETINGS / HOTEL ROOMS / RESERVATIONS - Be late 30 minutes for a 1 hour meeting and still insist on meeting for 1 hour (Total time wasted is 1-1/2 hours) ADVERTISE E-COMMERCE WEBSITES WHERE CUSTOMERS CAN BUY BOYCOTTED PRODUCTS CHEAPER OR FREE - Ebay.com sells everything cheaper for some reason. No revenue, no business. MAKE THEIR PRODUCTS OR SERVICES FREE - Create a way to make their business or service free and obsolete. BAD MOUTH THEIR BRANDS - Distribute millions of bumper stickers that say "THIS COMPANY SUCKS" or "I had a horrible time at ..." The art of being a bad customer involves being low-key to avoid complaint and using perfectly legitimate customer habits to waste all the time and money of a boycotted group. You are an expert bad customer if you can do it for months without any complaint from the employees (in fact, you are a bad customer guru if the employees wait on you hand and foot despite your bad habits!) Keep in mind that you are a real customer that the group must provide good customer service. You do buy a product. Of course, you will also return it because it does not suit your needs. However, that is your right as a customer. The customer is royalty! Sent via Deja.com http://www.deja.com/ Before you buy. <A HREF="http://www.ctrl.org/">www.ctrl.org</A> DECLARATION & DISCLAIMER ========== CTRL is a discussion & informational exchange list. Proselytizing propagandic screeds are unwelcomed. Substance—not soap-boxing—please! These are sordid matters and 'conspiracy theory'—with its many half-truths, misdirections and outright frauds—is used politically by different groups with major and minor effects spread throughout the spectrum of time and thought. That being said, CTRL gives no endorsement to the validity of posts, and always suggests to readers; be wary of what you read. CTRL gives no credence to Holocaust denial and nazi's need not apply. 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