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The Heirs of Michael Milken


Money Lives in Los Angeles


Drexel, Burnham, Lambert, we hardly knew ye.

LOS ANGELES -- For one bright but ultimately fleeting moment in the 1980's,
the financial industry here was as hot as Malibu in August.

Michael Milken, the former Drexel Burnham Lambert financier, presided over an
X-shaped desk in Beverly Hills, managing a brain trust that helped finance
the restructuring of corporate America. The headquarters for two of the
country's largest commercial banks, Security Pacific Bank and First
Interstate, anchored the downtown business district. And the savings and loan
business prospered, offering cheap loans to home buyers and fueling
California's housing boom.

In a place built on the notion that fantasies can be manufactured with little
more than plywood and good lighting, financiers became the Hollywood
equivalent of bankable stars. Even Wall Street was awestruck by the
hundred-million-dollar bonuses and huge fees generated by the junk-bond
legerdemain of Mr. Milken and his minions.

But fame, like natural beauty, can fade. By the end of the decade, many of
the movers and shakers who enjoyed the city's moment in the sun were burned
badly. Drexel declared bankruptcy in 1990; Mr. Milken served time in prison
for securities violations. The major commercial banks were taken over. And
many of the savings institutions, like Columbia Savings and Loan Association,
crumbled under the weight of too much debt.
In time, Silicon Valley, the center up north of almost all things wired, grew
to a point that, though its only game was venture capital, it could claim
status as the financial capital of the West.

Yet Angelenos have always been adept at reinventing themselves. And quietly,
the city's financial types are trying to do just that. A new generation of
financiers is emerging in Los Angeles, providing financing in more diverse
ways than before.

Fledgling idea factories, called "incubators" because they seek to grow new
companies quickly, are sprouting up from Pasadena to Santa Monica. Young,
wealthy technology entrepreneurs are turning themselves into angels --
investors who use their own money to back ideas in which they believe. Even
investment banks are growing again. Morgan Stanley Dean Witter, for example,
one of the premiere Wall Street institutions, has doubled the size of its
banking staff in Los Angeles in the last three years, to 32 professionals,
adding bankers to cover the burgeoning new-media industry.

Most noticeably, the venture capital business has had a facelift. The number
of venture firms based in Los Angeles County has grown fourfold since 1995,
to 32, according to the National Venture Capital Association.

The money raised, meanwhile, quadrupled between 1997 and 1999, when it
reached $1.34 billion, according to the VentureOne Corporation which also
tracks the venture capital industry. That is much more than in any other
county in Southern California, which raised $5.4 billion over all in the last
15 months. Such numbers probably come as a surprise to many.

"This level of venture investment will likely transform the self-image of Los
Angeles from an entertainment and defense economy to an entrepreneurial and
technology environment," said Dave Witherow, chief executive of VentureOne in
San Francisco.
Of course, Los Angeles will never rival Wall Street, with its abundance of
brokerage firms, commercial banks and investment firms. And it is no sure
thing that this generation of financial innovators will have more staying
power than the one that preceded it. Already, a handful of promising
endeavors have not panned out.
And some seasoned venture capitalists are playing down the prospect that Los
Angeles will come into its own anytime soon. Sure, Silicon Valley financiers
are making investments in Southern California companies. But they are not
moving here. Instead, they are choosing to set up new operations in London
or, in the case of the blue-chip firm Kleiner, Perkins, Caufield & Byers,
remain focused on start-ups close to home.
"That is not a decision by omission," said John Doerr, a partner at Kleiner
and one of the most sought-after venture capitalists. While Kleiner plans to
make some investments in Southern California companies, he said, it has no
plans to open offices there.

The Digital Chess Game
An example of the new class of investors that is rising here is Stephen
Rader, a co-founder last May of Clarity Partners, a $1 billion venture firm.
For him, the less competition from outsiders like Mr. Doerr, the better.
"This is great to hear," he said, sounding upbeat during an interview in his
ninth-floor office not far from Rodeo Drive in Beverly Hills. "They figure
they can fly in and do it? Great," he said. "We are across the street."

Los Angeles deal makers have been buzzing about Mr. Rader and his Clarity
team all summer. It seems that almost anyone with a desk, a pile of cash and
a Rolodex can claim to be a venture capitalist these days, but the Clarity
team has experience running companies and, some industry experts say,
promises to be the firm to watch.
Why? Mr. Rader, for one, helped take public Univision Communications, the
Spanish-language television company, in 1996. His partner, Rudy Reinfrank,
has managed investments for the Disney family and Marvin Davis. Two other
partners, Barry Porter and David Lee, who has a Ph.D. in physics, are
founding executives of Global Crossing, a fast-growing telecommunications
upstart with offices in Beverly Hills.
The four are close friends as well as business colleagues: Mr. Rader and Mr.
Reinfrank were introduced by their wives 25 years ago, Mr. Rader said. In the
1980's, both Mr. Rader and Mr. Porter were investment bankers at Bear Stearns
in New York. "This time is an inflection point for telecommunications and
traditional media," Mr. Porter said.
Unlike their peers, who have concentrated on one aspect or another of the
Internet, say e-business, Clarity's partners expect to invest in five areas:
network infrastructure, wireless communications, service providers (like
Global Crossing), e-commerce and broadband media.

But besides seeking investments for its own fund, Clarity is providing advice
to media executives who, perplexed by their inability to crack the Hollywood
code, need help navigating the e-tainment world. "They say, 'You guys are in
L.A. What do you think we should do?' " Mr. Porter said. "They are sifting
through this treasure trove and don't understand the digital environment."

That is especially true in the wake of several announced mergers of old and
new media. "You make a choice like Vivendi-Universal and there is a finality
to it," added Mr. Rader, referring to the recently announced acquisition of
the Seagram Company, which owns Universal Studios, by Vivendi S.A., the
diversified French company. "This is a chess game and you can see how the
pieces are being taken off the board."

A Financial Culture Clash
It is no surprise that outsiders are vexed by the "Let's do lunch" crowd.
Hollywood hates party crashers and, like the British upper class, has
peculiar customs that preclude success by the uninitiated. Bryan Lourd, a
partner at the Creative Artists Agency, a talent agency in Beverly Hills,
said: "It looks like English. It sounds like English. But it is a very
different way of doing business."

Just ask Matthew Cowan. In 1996, Mr. Cowan, then an executive at the Intel
Corporation and now a partner at Bowman Capital in San Mateo, Calif., moved
into an office at the headquarters of the Creative Artists Agency to help it
set up a technology lab and invest in emerging media companies. But after a
little more than two years, he packed his bags and moved back home,
frustrated with a business culture at odds with that in Silicon Valley.

His biggest complaint was about the blatant disregard for a start-up's
Spartan budget. First, he said, there was the entertainment executive who
demanded that he have three assistants along with a private car and driver.
The man also insisted on giving parties that were closer to theatrical
productions, with costly headline bands, than friendly afternoon beer bashes.
"You sat there watching your small bank account dwindling," he said. "It is
upsetting to see so much capital go into people's pockets and not into
building companies."

Further, he added, executives were reluctant to acknowledge failure -- a
badge of honor in Silicon Valley -- and did not learn from their mistakes.
"In L.A. I didn't see a lot of course-correcting going on," Mr. Cowan said.

Even those who live and work in Los Angeles are wary of the entertainment
industry's naïveté when it comes to creating ideas that will sell on the
Internet. Greg Martin, an associate at Redpoint Ventures' offices in Los
Angeles, warned: "People in Hollywood think their taste is better. They think
they are funnier. My comment to that is if you have better taste than me,
then I'm not going to get it anyway."

Finding the New Winners
Still, if there is money to be made in new ventures, financiers are often the
first to figure out how it can be done. And no one has had a better seat
watching the changing Los Angeles financial scene than Donaldson, Lufkin &
Jenrette. A decade ago, Ken Moelis, a former Drexel managing director who is
now head of Donaldson's corporate finance department, joined the firm with
nine Drexel associates in tow. Since then, the banking staff has grown to 120
professionals. It is by far the most prominent office of any Wall Street firm
here, including the Goldman Sachs Group, Morgan Stanley and Merrill Lynch.
Los Angeles County has always claimed its fair share of the California
economy; real estate and industrial manufacturing are predominant. But the
mix is changing, Mr. Moelis said, and along with it, his business. About
two-thirds of the revenue from Donaldson's Los Angeles office now comes from
advising technology, media and telecommunications companies, particularly
younger concerns. To illustrate how the economy has shifted, David Posnick,
one of Mr. Moelis's colleagues, suggested following the career paths of some
Drexel alumni.

Consider Art Bilger, who used to be co-head of investment banking at Drexel.
In 1990, when the firm filed for bankruptcy, he left to become a partner in
Apollo Management, a buyout shop started by former Drexel executives. In the
mid-1990's, he served a short stint as president of the New World
Communications Group, the television broadcaster, and later joined Akamai
Technologies, the Internet information delivery service, as a vice chairman.
In his latest career turn, he started Shelter Ventures, a fund that invests
in -- you guessed it -- communications and media.

"Los Angeles is a small town on the business side," Mr. Moelis said in a
recent interview. To prove his point, he turned and looked out the glass wall
of his 33rd floor office in Century City and pointed out several new
financial ventures in the row of high-rises leading to the Santa Monica
beaches. "We can almost see each other," he said. "People know where to make
phone calls to make things happen. That's what kind of place this is."

The Incubator Experiment
Four miles from Mr. Moelis's tower, an example of the most recent business
phenomenon of the technological age is tucked away in a small office complex
in Santa Monica: Ecompanies, a factory-like builder, or incubator, of
Internet start-ups. At first glance, it looks like a typical start-up itself,
with concrete floors, exposed air ducts, the obligatory table-tennis game and
a shower stall in a side room. There is also a surfboard hanging in the
lobby, and on one recent day, the 29-year-old co-founder, Sky Dayton, who
also started the Internet portal Earthlink, dashed around the office eagerly
showing off the stitches in his forehead from a recent surfing accident.
Incubator is a dirty word on Wall Street these days. Analysts, for one, are
questioning this get-rich-quick approach to building companies, where
entrepreneurs are offered a soup-to-nuts menu of services that include
business development, recruiting and marketing advice. "So far the incubator
model is unproven," said Mr. Witherow of Vent-ureOne.

As a result, shares in several of those that have already gone public --
including CMGI and the Internet Capital Group -- are trading well below their
highs. Idealabs, the Pasadena-based brainchild of the entrepreneur Bill
Gross, has also run into trouble. Almost all of the public companies in its
portfolio have stumbled recently, some down as much as 90 percent since the
technology-stock meltdown in April.
Not surprisingly, Idealabs has delayed its own initial public offering until
the market is more receptive. Executives there declined several requests for
interviews, citing the pending offering.

But Wall Street's discomfort with the incubator business model is of little
concern to Ecompanies' other co-founder Jake Winebaum, 41, a former chairman
of Walt Disney's Buena Vista Internet Group. He says he does not feel
pressure to take Ecompanies public anytime soon. "The rationale for starting
this," he said, "was not to start an incubator." Instead, he added, he and
Mr. Dayton want to be efficient entrepreneurs.
On average, Ecompanies has created one company a month since it opened last
year. But none have gone public yet, and critics say it has had few
successes, with the exception of Icebox, an Internet content creator.

In many ways, Ecompanies has become its own experiment, changing to suit the
difficult and amorphous investing environment. Recently, the venture capital
arm of Ecompanies has had trouble raising funds, industry executives said. As
a result, Ecompanies is expected to unveil several partnerships with both
old- and new-economy players in the next week. Mr. Winebaum would not discuss
any pending changes at the company.

He did say is that the past year has been one of lessons learned. Most
important, the strategy group -- Step One in Ecompanies' "Henry Ford
approach" to creating companies -- no longer writes the business plan for a
new concern. That is left to the founding executives, he said, so that "the
idea becomes their own." Second, Ecompanies' executives have learned not to
micromanage start-ups, letting them succeed or fail on their own. In
particular, the venture arm of Ecompanies is less likely to invest in
in-house companies, forcing entrepreneurs to find their own financing. "If we
do too much for a company then it fails," he said.

He cited Eparties, an online party service inspired by his grade-school-aged
daughter. He said Eparties' executives were ill-equipped for the rigors of
the corporate suite, having been coddled by Ecompanies' advisers. And
Ecompanies, for its part, failed to recognize that the company could not
survive on its own. As a result, certain Eparties assets were sold to eToys
in June for $1.6 million in stock. "It's amazingly like parenting," he said,
reflecting on the experience. "Your child does most of its growth when it
leaves. But when they want to move back in you ask, 'What are you doing
here?' "

The Upside of Networking
Randall Kaplan, the 31-year-old founder of Jump Investors, a network of
individuals with $50 million to invest in young companies, is the first to
acknowledge that he was in the right place at the right time when he helped
write the business plan for the wildly successful Akamai Technologies.

"I'm not the most intelligent guy in the world," he said. "But I don't have
to be. I'm a hard worker, and I have a good business gut." The payoff for his
yearlong stint with Akamai included options on an estimated three million
shares of stock -- now valued at more than $200 million -- and the
opportunity to join the leisure class of young Los Angeles investors who have
decided to manage their own affairs.

But what Mr. Kaplan does best is not what he most wants to be remembered for:
networking. If there is any doubt, consider his 13-page, single-spaced, coded
correspondence log from 1995. It is a who's who of Hollywood finance -- more
than 360 phone calls or meetings -- and shows how organized and determined
the young Mr. Kaplan can be. Still, in a recent interview, he balked at the
comparison, almost with disdain. "I'm not a Hollywood guy," he said.

When Jump takes a stake in a company, he said, he wants to be a hands-on
investor who can influence the direction the company takes. And that, he
contended, "is different than 'let's do lunch.' "

Mr. Kaplan has put about $25 million of his own money into Jump, with the
other $25 million coming from 54 other investors. For the privilege of being
part of the Jump network, participants must be active investors willing to
help entrepreneurs the way a venture capitalist would.

Among this new class of investor-cum-adviser, said Mr. Moelis at Donaldson,
"the lines are blurring." They emulate venture capitalists, but are not
beholden to investors like pension funds and colleges who pay them a
management fee.

For Mr. Kaplan, a Michigan native who got his start at SunAmerica, the
insurer, under Eli Broad, his new wealth gives him access to promising
companies and the freedom to pick and choose whom he wants to work with.

"If I called John Doerr, he may not take my call," he said. Then he smiles,
rethinking his answer in light of his recent success. "Well, maybe now he
will."
The New York Times, August 13, 2000
-----
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Amen.
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