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AmEx to offer "disposable" credit card numbers
By Stefanie Olsen
Staff Writer, CNET News.com
September 7, 2000, 7:50 a.m. PT
update American Express is expected to announce today an e-commerce
initiative that includes the use of "disposable" credit card numbers.
Under the initiative, American Express cardholders will be able to log onto a
secure Web site and receive a one-time-use credit card number for purchases
over the Internet, sources familiar with the technology told CNET News.com.

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Quotes delayed 20+ minutes The move could ease consumer fears that their
credit cards are vulnerable to online theft. There have been several recent
instances of credit card and other personal data being stolen from Web sites.
Representatives of American Express would not comment on the plan. The
company has scheduled a press conference for 9 a.m. PT today.
American Express is no newcomer to e-commerce. While its regular credit cards
can be used to make purchases on the Internet, the company also has created
services geared specifically to build consumer confidence on the Net. AmEx's
blue card, introduced last September, is embedded with a computer chip and
comes with a free card reader, allowing customers to transfer credit card
information directly to Net retailers.
Privacy concerns and online credit card fraud have sullied the appearance of
Internet business in the past. In a recent survey, researchers found that a
majority of Americans are concerned about online businesses collecting their
personal information.
Exacerbating worries, a privacy breach at home furnishings retailer IKEA this
week exposed thousands of customers' contact information, resulting in the
company shutting down a portion of its site. Online retailer Amazon.com also
had to fix a bug on its site that revealed numerous affiliate members' email
addresses.
Credit card fraud is a particular hindrance to e-commerce. Jupiter
Communications estimated last year that online retail sales will reach $40
billion by 2002 but said that figure could be almost $18 billion less if
privacy concerns aren't addressed.
In July, a man was arrested for allegedly breaking into two NASA-owned
computers and stealing credit card numbers that were used to make more than
$10,000 in unauthorized purchases.
Earlier this year, a hacker who took advantage of a security breach in CD
Universe's database demanded $100,000 in exchange for thousands of its
customer names, addresses and credit card numbers.
Because credit cards are the primary means for shopping online, consumers
worry about their safety, and privacy advocates are pushing for technology to
protect purchases.
"When you go to buy something online you can only use credit cards, but they
provide no privacy protection and your name is right out there," said Lance
Cotrell, president of Anonymizer, an online system for privacy. "So an
effective, anonymous payment system is critical."
But such technology is just one answer to the privacy question.
"The real keys for an anonymous Web (are) baseline government protection with
teeth--and (up-front) technology for users to protect themselves," said
Cotrell.
The technology could be a boon for online merchants, which often bear the
brunt of credit card fraud. Unlike credit card transactions at offline
companies, in which the bank that issued the card is usually liable for
fraudulent transactions, online merchants are typically forced to cover the
losses. By limiting the number of active credit card numbers used online,
occurrences of credit card fraud may drop significantly.
Earlier this year, travel site Expedia recorded a fiscal third-quarter charge
of $4 million to $6 million to cover the cost of fraudulent transactions on
its Web site. The company said stolen credit cards were used to book travel
reservations.
American Express' new technology, which is one component of today's
announcement, will give consumers a way to limit access to sensitive
financial information and shop more easily at stores with an unproven track
record.
The credit card and financial company also has set its sights beyond consumer
e-commerce, cutting deals with several business-to-business players,
including Ariba and IBM, to streamline business transactions and purchases on
the Internet. Last month, American Express launched a new company, dubbed
MarketMile, to delve deeper into electronic payment services in the
business-to-business market.




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