[Ed: will these building-owners sue Steve Mann when he wears his goggles which eliminate advertising? ]
http://ap.tbo.com/ap/breaking/MGAJW671XZC.html NEW YORK (AP) - The owners of several Times Square buildings have filed a lawsuit against the makers of the upcoming "Spider-Man" movie for digitally altering a sign appearing in the motion picture. In a lawsuit filed in Manhattan federal court, the owners of 2 Times Square allege that Columbia Pictures digitally replaced a Samsung advertisement on the side of the building with one for USA Today. The sign appears three times in the film, according to court papers. Samsung is a competitor of Sony, which owns Columbia Pictures. "We think it's inappropriate to substitute your own image for the one that exists," Anthony Costantini, a lawyer for building owners Sherwood 48 Associates, told the Daily News in Thursday's editions. Heidi Henderson, a spokeswoman for USA Today, said the paper was not paid for having its name appear in the movie; she said the filmmakers simply picked the newspaper's logo to place on the building.
