Note to self, here's all the steps so far
1. $ export JAVA_HOME=jdk7
2. $ export PATH=${JAVA_HOME}/bin:${PATH}
3. $ mvn release:prepare release:perform
4. $ cd target/checkout
5. $ export MAVEN_OPTS=-Xmx1024m -XX:MaxPermSize=512m
6. Close staging repo
7. $ mvn -Preporting site site:stage
8. $ mvn scm-publish:publish-scm
9. Send vote email
10. Start preparing the release notes
