This is border line with "marketing", but it is more of a general concept so I'll write it here instead of on the marketing mailing list so it can be discussed by more people.
One of the strengths of LibO is (will be... as it was/is for OOo) its "internationalization". But this strength comes not only from localization, it also comes from one powerful feature: it is the only "big player" on office suites that offers full Graphite smart font support (see http://en.wikipedia.org/wiki/Graphite_(SIL) for details). Graphite is a must for minority languages as it offers unique features not available on opentype fonts. For example, there are languages in which some glyphs needs to be replaced with others only when they are at the end of the word, or where ligatures are not an aesthetic "nice to have" but a grammatical "must to do". Graphite solves these (and other) issues without effort, and OOo support graphite since 3.2. I think LibO must show this point in a way that speakers of those minority languages see at first glance that this software is for them. One possibility is to show backgrounds on the website with text on those languages that clearly show the graphite abilities... and of course to deliver LibO with at least some of these graphite fonts, like Doulos/Charis Sil or Linux Libertine G/Biolinum G http://scripts.sil.org/cms/scripts/page.php?&item_id=CharisSILfont http://scripts.sil.org/cms/scripts/page.php?&item_id=DoulosSILfont http://numbertext.org/linux/ This will serve this project, but will also promote the amazing Graphite font technology. Another step could be to use Graphite fonts for LibreOffice logo rendering. See this quick example (specially the third line) http://i54.tinypic.com/2b1x6v.png It looks modern, balanced... and have a proper ffi ligature! (No need to say the image was done on LibO beta... ;) ) What do you people think? -- To unsubscribe, e-mail to discuss+h...@documentfoundation.org All messages you send to this list will be publicly archived and cannot be deleted. List archives are available at http://www.documentfoundation.org/lists/discuss/