In cases like this I've found that the executive won't care about research, won't care about ROI, won't care about any actual business factors whatsoever: He doesn't like it, so you must change it. Frankly, you could probably call it "flight schedules" and he'd be okay with it -- as long as you changed it.
It's easier to get the data you actually need if you start by asking *him* what suggestions he has. Then you can find the appropriate data or do the research to get it and you have a limited field to work from. Similarly, do a brainstorming session with your team and perhaps some identified market members and see what you can come up with and how it tests out. I have to admit, I don't really care for the term "Community" myself...especially in connection to a retail site. To me it seems sort of like bringing the concept of the company town to the Web. Your existence in that "community" is primarily defined by your relationship to the retailer. I strongly doubt that any user-research was ever done before the term began to be used as a standard denomination on sites. It strikes me as one of those that has become a de facto standard simply because everyone else did it and so... Yes, people sort of understand what they will find in that area, but I think that's more because they've gotten used to it than because it came from them. Katie At 3:17 PM -0500 4/8/08, stephanie . wrote: >Hi all, > >Today I'm struggling with an issue I'm hoping you can help with. We are >trying to rename the section of a very large, multi-language, retail site >that contains user-generated content (blogs, wikis, forums, etc.) because an >executive does not like that it is currently called "Community". Yes, I know >this is not why you should mess with site nomenclature but welcome to my >reality. He's given no reason for his dislike other than "I don't like it". > >I did a quick audit and it seems that "Community" is a very widely used term >on prominent sites (Amazon, Ebay, etc.), however this did not sway said >executive's opinion. So now I'm seeking research data (actual hard numbers) >that either supports the use of "Community" as a user-friendly concept or >offers other naming options that are supported by user research. > >Anyone have any suggestions? > >The process of educating people outside of our UX world about the importance >of user-centric design is never-ending, isn't it. > >Thanks in advance, >Stephanie Walker >Information Architect >Austin, TX > >PS. Sorry for the cross-posting to those of you on the IAI-Members list. >________________________________________________________________ >Welcome to the Interaction Design Association (IxDA)! >To post to this list ....... [EMAIL PROTECTED] >Unsubscribe ................ http://www.ixda.org/unsubscribe >List Guidelines ............ http://www.ixda.org/guidelines >List Help .................. http://www.ixda.org/help -- ---------------- Katie Albers [EMAIL PROTECTED] ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
