Great point made by Lane Halley on http://www.cooper.com/journal/2008/10/joe_six_pack_is_not_a_persona.html
Quote: "When someone hears the name %u201CNora the newbie%u201D or %u201CJoe Helpdesk%u201D they draw on past experience to imagine someone they know, or project the context of other times they%u2019ve used the term into your persona. As a result, when a group work together to design something for such a persona (whether it's a Web site or tax policy), they each have different (often unvoiced) assumptions about who this person is and what their needs are. By using a more realistic persona name, and describing the behavioral characteristics you want to emphasize, you make it easier for everyone in the group to imagine the same person." . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=34398 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
