A nice article on the businessweek innovation page about return on investment vs return on insight and the impact in a fast paced digital environment. Two things of note... insights are sometimes more powerful and have more potential impact than resource investment. And, that research as a phase is not optimal.
While this is focused on in-house groups... consultants with a domain focus can also benefit from this advice with constant care and feeding of the knowledge pool... even when it mean contributing some non billable hours. http://www.businessweek.com/innovate/content/jan2009/id2009017_198183.htm?chan=innovation_innovation+%2B+design_top+stories ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
