I suspect this is analogous to "banner blindness" and that the 3rd
column invisibility is the effect of the frequent ads there, but it
exists now, for whatever reason, you may as well use it.
kt
Katie Albers
Founder & Principal Consultant
FirstThought
User Experience Strategy & Project Management
310 356 7550
ka...@firstthought.com
On Apr 15, 2009, at 2:50 AM, frank long wrote:
A bit of lateral thinking here...
Through our user research we found that 3 column web pages don't
really work - Users tend to ignore the third column...which makes it
a perfect place to slot in unwanted ads...ala facebook.
It wont effect the User experience as users will not notice content
in this area of the page -
Voila!
you gain ad space without negative user impact!
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=41254
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