To innovate or not to innovate is a decision that should hinge on the innovation adding value to the business/product.
Measuring "adding value" is a little tricky, for a business it seems to be simply does the innovation move business objectives forward or not. I've been involved in many projects with massive "innovations". Sometimes the "adding value" was not very straight forward at all. For example I worked on one project where we designed prototypes that were so impressive, the company was able to gain massive amounts of financing and scare the hell out of their competitors. In the end they acquired their competitors and now are the leader in their field. From an engineering perspective, this company had real trouble executing on these innovations. PS. Successful innovation is never easy, unless you're very very lucky, at least that's what I've experienced. Rich -- Joseph Rich Rogan President UX/UI Inc. http://www.jrrogan.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
