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Top Ten Tips for "Weos" - Wired Elected Officials
-------------------------------------------------
  http://www.publicus.net/articles/weos.html

by Steven Clift, http://www.publicus.net
Parliaments Online Forum, Democracies Online
Copyright 2000, Send Publication/Dissemination Requests to:
[EMAIL PROTECTED]

Originally published in the "E-Guide for Parliamentarians: How to be
an Online Representative" produced by the UK Hansard Society for
Parliamentary Government with support from British Telecom.

Join over 1300 experts, journalists, elected officials and others on
Steven Clift's Democracies Online Newswire: http://e-democracy.org/do

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As I have traveled the world online and in-person, I have discovered
an emerging new breed of politician. They are not just on the
Internet, they are now of the Internet age.

These "Weos" or Wired Elected Officials are using the Internet as
their primary strategic communications tool. They use to strengthen
and support good old fashioned and highly effective in-person
politics. A Weos is more likely to build power and respect through
information guiding and sharing than an old style politician who
holds on to power through control and selective release of
information. A Weos understands that other politicians and the public
are adrift in a sea of information - they need help, they need
direction. What we need are wired politicians at the rudder guiding
people through the information sea to what is most important.

Agenda-setting and decision-making, that is governance in the
information age, require new skills for elected officials whether
they have been in office for twenty years or twenty weeks. Read on
for the top ten tips on how to become a "Weos" to survive and thrive
in the information age.


Top Ten Tips for Weos

1. Use the Internet to communicate.

Whether it is private one-to-one or public group communication,
interaction is the most transformative and powerful political
application on the Internet. Speech on the Internet is meaningless
unless there is free electronic association.

2. Use the Internet to disseminate information.

Whether as part of your official duties or party/campaign work,
encourage your constituents or political supporters to join your one-
way e-mail list(s). The web is passive from an organizers perspective
because people rarely visit the same site twice. You want people to
join or "opt-in" to your e-mail lists so you can share your message
widely little or no cost.

3. Develop multiple e-mail address identities on the Internet.

Have one e-mail address for public official constituent
communication, one internal address for official government work, and
at least one personal e-mail address for unofficial campaign/party
political communication and other personal communication.

4. Promote "E-Democracy" within your existing representative
structures to enable "wired" public participation.

Take your existing processes such as committee hearings, public
testimony, constituent communication and adapt them to the
information age. Active integration of information and communication
technology into legally representative democracy is essential to
maintain legitimacy and improve democracy. Pass model "E-Democracy
laws" that require representative and consultative features of the
administrative side of government and other government bodies to be
fully accessible online. Start by requiring that all public meeting
notices and agendas be posted online through a uniform system.

5. Use the Internet to connect with peers around the world.

The Internet is a terrific way to establish intentional and value-
added opportunities for peer-to-peer information sharing among people
with similar interests or goals. Take any public policy topic of
interest and create networks for you and your staff. Don't wait for
others to build global policy network of elected officials. Become a
known global expert in a topic area by taking the initiative now.

6. Use the Internet to access information.

It is an information maze out there. Be patient and you will often
find what you need. Use your peer connections and assist each other
with research requests and needs. Sending a query to the group will
often result in references to useful information just as proactively
sharing the results of your online research will provide value to
others. Think of this as "just-in-time-democracy" through the use of
your expert and other's online "best practitioner" networks.

7. Use the Internet to access information smartly.

Settle on a search engine like Google <http://google.com> and subject
trees like the Open Directory <http://dmoz.org> and Yahoo
<http://yahoo.com>. Learn how they work. Find similar sites by
reverse searching - for example "link: http://www.e-democracy.org"
will find all pages indexed at Google or Alta Vista
<http://altavista.com> linking to that page. Try the reverse search
to find our who links to your site.

8. Use the Internet to be fed information automatically.

Subscribe to select e-mail newsletters and announcements list on the
web sites you find most useful. Let them tell you when they have
something new. Use e-mail filtering (ask your technical staff for
help) to sort your incoming e-mail into different folders to keep e-
mail list messages separate from e-mail sent personally to you.

9. Use the Internet for intelligence.

Whether it is a site you find useful or the site of your political
opponents, use the Internet to monitor their public activities and
documents. You can use tools like Spy On It <http://spyonit.com> to
set automatic page watchers that will notify you when something new
is posted on a web site. Some of the best public policy information
is not promoted beyond placement on a web page. Let a web reminder
tell you something has been changed or added.

10. Promote integrated services for all elected officials across the
organization.

Uniform systems, networks, and equipment should be overhead covered
by the representative institution itself and not a cost to members
directly (at least for the essential technology base). This is a
balance of power issue. If the administrative side of government
invests billions in their information infrastructure, the
representative side must invest as well to remain a relevant voice
for an increasingly wired society. The same goes for those in
political party based elections - promote an integrated and
aggregated campaign information infrastructure that may be used
securely and strategically by all party candidates.

Calling all current and future Weos

So are you a "Weos?" Would you like to become one? If you are an
elected official you can take the first step by requesting joining a
private online peer forum designed specifically for "Weos." For more
information on the Weos forum or to comment on the ten tips, send an
e-mail to <[EMAIL PROTECTED]>.



Steven Clift is the editor of Democracies Online Newswire <http://e-
democracy.org/do> and Co-Manager of the Parliaments Online Forum, a
peer-to-peer forum for those who work on parliamentary online efforts
in over 30 countries. For further reading visit Publicus.Net
<http://www.publicus.net>.

V2.0

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Steven L. Clift    -    W: http://www.publicus.net
Minneapolis    -   -   -     E: [EMAIL PROTECTED]
Minnesota  -   -   -   -   -    T: +1.612.822.8667
USA    -   -   -   -   -   -   -     ICQ: 13789183


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