>At 09:38 PM 2/10/2001 -0500, Bob wrote: >>[EMAIL PROTECTED] wrote: >> >> I'm >> > talking about THE ABILITY OF EGOLD-USING COMMERCIAL ENTERPIRES, TO >> > ADVERTISE TO THE EGOLD COMMUNITY. >> >>We have no way other than hit or miss. You're absolutely right, JP. >>One of the most important reasons for advertising is simply to let >>people know that you exist, or what you sell, or what a current >>special is. It's a means of communicating. >> > >Not in my book (or in Sergio Zyman's book - "End of Marketing As We >Knew It"). The main reason to advertise is to sell products! >Marketing or PR may be a way of communication. > >For those of us in the US, do you remember the Coca Cola ads around >the Super Bowl a couple of years ago where Mean Joe Green was going >in to the lockers and a youngster tried talking to him, and finally >got his attention with a Coke? The ad won awards, is one of the >best known ads on TV, yada, yada, yada. Yet Zyman (who was CMO at >Coca Cola at the time) pulled the ad very quickly. Why? "Because >it didn't bring more customers into the stores." > >Advertising needs to be consistent, timely and focused. > That story is not really relevant George - sure, some ads work and some don't. (Have you ever met Sergio, BTW?) However advertising, generally speaking, certainly works. > >>That payment page is the choke point. The funnel. >> >> > >> http://www.bananagold.com/howitshouldbe.gif >> >>Man, would that be valuable to have a banner there for a while, >>every now and then. >> >>68,459 funded accounts divided by 9111 spends/day equals >>about 8 days to be exposed to some large percentage of the spenders. >> >>You're right JP. Advertising is commercial grease, oil, silicon >>spray to commerce. > >Banner ads are the least effective way to advertise. The return is >less than 1/2 of 1% return. Where do you get that figiure from and what does it mean? Are you talking ROI, % retainment or what? I have run many ad banner campaigns for different entities and clients, and some work some don't. (No different from TV ads, really.) > Which is why ad companies like iVillage, Yahoo and others are >suffering and looking for new ways to generate revenue. > >Banner ads are supposedly good for generating brand awareness, but I >haven't seen any definitive facts on that. > >Advertising is definitely needed, but you need to use effective >advertising, which is an art in itself. > Well whatever but I want you, George, or anyone, to state in English the following: How do I put a message in front of people who actually use e-gold. Now, so far, I have thought of two ways: (i) if one could get the complete list of all the email addresses of all e-gold account users who make a spend more than once per month (that would rock) or (ii) by putting a message on the spend confirm page in the egold spend mechanism. I am absolutely wanting to know any OTHER WAY of reaching people who actually use e-gold. Actually, i'm offering a 5 gram bounty RIGHT NOW to anyone who can state in English without waffling any other method for reaching people who actually use e-gold. I'd be very happy to send on the 5 grams! >George >______________________________________ >George Matyjewicz, President >Standard Reserve Corp. -- Atlanta, GA >World Wide Currency for the World Wide Web >http://www.standardreserve.com >mailto:[EMAIL PROTECTED] --- You are currently subscribed to e-gold-list as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED]
