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TOP STORIES FOR MONDAY, SEPTEMBER 11, 2006
  Publishers Give Online Magazines to College Students
  New Kind of High School Opens in Philadelphia
  Security Breach Compromises Second Life Customers


PUBLISHERS GIVE ONLINE MAGAZINES TO COLLEGE STUDENTS
The Magazine Publishers of America is sponsoring a program that will
provide free online magazine subscriptions to college students in an
effort to draw them into magazine readership. Magazine publishers have
long dealt with distribution problems for college students, who
typically change addresses frequently. At the same time, publishers are
working to understand how digital delivery fits into the larger picture
of magazine readership. During the program, students at five
institutions will have the option of subscribing to a particular
publication, a different one for each school. Students who opt in will
receive e-mails with links to the online version of the magazine, which
is identical to the printed version, including advertisements.
Organizers hope that after students graduate and settle down, they will
become subscribers and readers of the magazines' print version. Nina
Link, president and chief executive of the Magazine Publishers of
America, stressed that her organization believes that digital and print
versions are both viable but in different contexts. Other publishers
agreed. Jack Kliger, president and chief executive of Hachette
Filipacchi, said that each medium has advantages over the other but
that both are important.
New York Times, 7 September 2006 (registration req'd)
http://www.nytimes.com/2006/09/07/business/media/07adco.html

NEW KIND OF HIGH SCHOOL OPENS IN PHILADELPHIA
The city of Philadelphia and Microsoft teamed up to create a new kind
of high school, one that its designers hope will usher in different
kinds of learning to better suit the needs of today's companies. About
170 students--mostly black kids from low-income families--make up the
first freshman class of the School of the Future. The school brims with
technology--students carry laptops instead of books, the entire
facility has wireless Internet access, teachers use interactive smart
boards--but it also takes a new approach to the structure of a school
day. School runs from 9:15 a.m. to 4:19 p.m., approximating a typical
office work day, and students have appointments with teachers rather
than strict class times. As they move through lessons, students'
computers monitor how much they are learning and adjust lessons
accordingly. To graduate from the school, which is expected to have 750
students eventually, students must apply to college. Doug Lynch, vice
dean of the Graduate School of Education at The University of
Pennsylvania, said the project is interesting in that it breaks such
new ground but noted that "we have to be careful because you're
messing with kids' lives."
San Jose Mercury News, 7 September 2006
http://www.siliconvalley.com/mld/siliconvalley/15463748.htm

SECURITY BREACH COMPROMISES SECOND LIFE CUSTOMERS
Linden Labs, maker of the popular Second Life online virtual world,
sent a letter to its 650,000 subscribers notifying them that a customer
database had been compromised. According to the letter, all subscribers
are required to change their passwords, which the company believes is
the "best course of action." According to the company, the breach was
discovered last week, at which point an investigation was launched.
Because of the kind of breach that took place, the company is unable to
say exactly which data may have been accessed. The database in question
contained names, addresses, passwords, and some credit card
information. Linden Labs also said it would implement new security
measures on the Second Life site to help prevent future hacks.
CNET, 10 September 2006
http://news.com.com/2100-7349_3-6114046.html

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