Congratulations! On Jan 5, 2012, at 9:23 AM, Zack Exley wrote:
> Congratulations Till and WMDE! > > On Jan 5, 2012 3:01 AM, "Till Mletzko" <till.mlet...@wikimedia.de> wrote: > Hi everyone, > > WMDE has just concluded the Fundraiser 2011 in Germany. > > What can we say? > > Well, let the numbers talk: > > * 3,8 Million Euro > * more than 160.000 donors > * 12 different appeals with 5 appeals from Germany > * 1240 new membership requests > * more than 5.000 recurrent gifts (with nearly 1.300 monthly gifts) > * a three days shorter Fundraiser than last year > > This fundraiser was a tremendous succuess. Even though we have not > written a comprehensive analysis, yet, I can outline some points why we > did that good. > > * we tested landingpages, banners and appeals extensively > * we now have a really good donation form integrating money transfer and > PayPal-donations > * we managed central notice totally on our own to react immediately > after our tests > * we answered most of the donor questions immeditately (we had mails in > a massive quantity, pouring in nearly every minute) > * we localized our landingpage even more than last year > * we were transparent as much as possible (e.g. you could find our > budget plan 2012 on the landingpage - and people do read this document) > > But these are only some of the reasons on our side. We will write a > detailed report in a few days and publish it on meta. > > For now, I would like to thank Megan and Pats, the Production > Coordinators and especially the story-tellers as well as the ones > telling their story for their work and support. > > Cheers, > > Till, Tobias, Johannes and Kai (WMDE fundraising-team) > > -- > Mit freundlichen Grüßen > > Till Mletzko > Fundraiser > ------------------------------------- > Wikimedia Deutschland e.V. > Eisenacher Straße 2 > 10777 Berlin > > Telefon 030 - 219 158 26-0 > www.wikimedia.de > > Helfen Sie mit, dass WIKIPEDIA von der UNESCO als erstes digitales > Weltkulturerbe anerkannt wird. > Unterzeichnen Sie die Online-Petition unter > https://wke.wikimedia.de/wke/Main_Page! > > Stellen Sie sich eine Welt vor, in der jeder Mensch freien Zugang zu der > Gesamtheit des Wissens der Menschheit hat. Helfen Sie uns dabei! > http://spenden.wikimedia.de/ > > Gemeinnützige Wikimedia Fördergesellschaft mbH. > Eingetragen beim Amtsgericht Berlin-Charlottenburg unter der Nummer > 130183 B. Als gemeinnützig anerkannt durch das Finanzamt für > Körperschaften I Berlin, Steuernummer 27/603/54814. > > _______________________________________________ > Fundraising mailing list > fundrais...@lists.wikimedia.org > https://lists.wikimedia.org/mailman/listinfo/fundraising > _______________________________________________ > Fundraising mailing list > fundrais...@lists.wikimedia.org > https://lists.wikimedia.org/mailman/listinfo/fundraising
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