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>Subject: Technology and Social Change: The Effects on Family and Community
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>Date: Wed, 08 Jul 1998 15:12:08 -0700
>From: Jan English-Lueck <[EMAIL PROTECTED]>
>
>
>Technology and Social Change: The Effects on Family and Community
>
>
>COSSA Congressional Seminar
>June 19, 1998
>Dr. J.A. English-Lueck
>Associate Professor of Anthropology
>San Jose State University
>[EMAIL PROTECTED]
>
>
>Introduction
>
>        My section of this seminar, the effects of technology on
>family and community, can only be understood in the details of daily
>life.  Technology is binding the world of work and the world of home
>in ways that redefine what is means to be in each.  Some changes are
>dramatic, others are subtle, but the changes are experienced in the
>mundane activities of everyday life.  To begin this presentation I
>will tell you a story.  This story may not reflect your own lives, but
>I imagine some details will have a familiar ring to them.
>
>        John is a middle-aged product development manager at a high
>tech company in Silicon Valley. He bemoans the fact that he no longer
>has the kind of personnel support he had even 10 years ago.  While
>he shares an administrative assistant with several other managers,
>he is now expected to handle his own communications, create his own
>presentations and manage his own time and financial budget.  After
>all, he now has a PC to improve his productivity, and interactive
>on-line calenders to manage his time.  The nature of his work
>means that he is in constant contact with engineers, the general
>managers above him, and his counterparts in different sites in his
>international company.  He has more contact, and more in common,
>with his counterpart in Taiwan than the person in the next cubicle.
>He tries very hard not to take too much work home with him, preferring
>to work late on site, but the international nature of his work means
>he is on the phone at midnight and at dawn.  He is grateful for
>E-mail and voice mail since they can fit his schedule.  Realistically,
>he thinks about work problems constantly, in his garden, and in his
>car. He talks about his work all the time with his wife and volunteers
>to install network servers at his daughter's school on Net Day.
>
>                Meanwhile, his administrative assistant, Sharon,
>complains that her work load is overwhelming, even to the point where
>she is expected to move furniture and take out trash.  She is expected
>to learn new programs and upgrades on her own time.  Both John and
>Sharon now take work and worry home.  Sharon checks her E-mail and
>voice mail in the predawn hours before her children wake to prepare
>for any tasks that may need to be addressed immediately.  She carries
>a pager and a cell phone so that she can stay in contact with her
>teenaged children after they come home from school.  All of them feel
>much safer for the presence of these devices. They can now stay out
>longer and be more independent since they are "in contact." The only
>time they have been physically together in several weeks is for the
>anthropologist's visit to their home for an interview.
>
>        This vignette is drawn from a host of interviews and
>observations done over the past seven years in a series of studies
>dubbed "the Silicon Valley Cultures Project." I have been part
>of a team of anthropologists, along with Charles Darrah and James
>M. Freeman, that have been studying technology and community in
>Silicon Valley.  While the larger issues addressed by my colleagues
>here today also interest us, our particular emphasis has been on the
>study of technology in daily life.  We have treated Silicon Valley as
>a laboratory for technological saturation, where talk about technology
>surfaces easily at work, at home and in the community and can be
>therefore captured by eager social scientists.  Silicon Valley is also
>a place with a well defined regional identity, in which discussions
>of reinventing community are common fare.  We have sampled the
>intersection of technology and community in a variety of ways.  In
>1995 we worked with the Institute for the Future who combined a large
>scale statistical survey with an intensive ethnographic study of
>"infomated households." These are households with a critical mass
>of at least five information devices, including some combination of
>VCRs, CDs, laser discs, fax machines, answering machines, voice mail
>services, computers, and cellular phones.  How did these devices enter
>and flow through peoples lives? What impact did they have? This study
>highlighted an unexpected connection.  Infomated households revolved
>around work, both paid work and an endless series of tasks that formed
>a greater environment of work ranging from gainful work to voluntary
>activities and "working on ones family."  This project led to 450
>detailed interviews with people on work/home/community interface in
>Silicon Valley, soon to be partially funded by the National Science
>Foundation.  We entered a variety of work spaces, at "work" and
>at home to view how people managed the intersection between these
>domains.  Meanwhile, we also conducted related studies, collected
>hundreds of stories on how people decided to purchase devices and how
>they managed interactions across different cultures and generations.
>We also interviewed more than fifty community leaders about their
>visions of the future of community in the Silicon Valley region.
>Finally, using this research as a base, we are about to launch an
>intensive observation-based study of families and work in Silicon
>Valley sponsored by the Alfred P. Sloan Foundation, investigating even
>more deeply the issues highlighted here today.
>
>        Please note that I am not separating information technologies
>from the institutions that act as conduits for the entrance of those
>devices into the home.  Technology is not context free.  Devices
>brought home from work organizations and schools are accompanied
>by styles of use and assumed purposes that follow that fax or that
>Mac into the household.  As the boundaries and distinctions blur,
>we abandoned the idea of sharply separating the domains but instead
>we traced the flow of technology through peoples lives.  It is in
>the context of this research that I comment on family, community and
>technology.
>
>Technology and Family
>
>        As mentioned earlier, one of the most strikingly obvious
>impacts of information technology is the shift in the work-home
>relationship.  We encountered people that said they never took work
>home, yet the computer had its own room and engineering magazines
>littered every flat surface.  We had to question our assumption
>that we knew what "work" was.  Work was not a single coherent
>entity, but a collection of different things.  People talked of their
>"work" -- ongoing career preparation, finances, parenting.  But they
>distinguished that from their "work-work," that is, paid work for a
>particular organization.  A large proportion of supposedly free time
>was spent thinking about "work-work" while in the shower, eating,
>or driving.  As is discussed elsewhere in this seminar, information
>technologies have been instrumental in redefining the scope of work.
>
>        We asked people what made them a family?  Repeatedly the
>answer was "we do things together."  To these interviewees, the family
>is not a natural unit that simply exists, but one defined by action.
>Families watch TV, camp, travel, eat and talk together. The devices
>that facilitate that action or talk -- phones, networked computers,
>pagers, answering machines -- take on a serious purpose for these
>people.  Paging your children to let them know you are concerned
>that they arrived home safely from school demonstrates parental
>responsibility.  Sharing an evening of movies or technology talk
>provides an opportunity for doing something together.
>
>        The interactions between information saturated work and
>networked families are governed by complex rules. As one interviewee
>noted:
>
>        At the time, there was a lot of hard copy paperwork at my job.
>I thought it would be real convenient to have a fax modem. . . I also
>hoped that the computer would save me time, and get me ahead at work.
>I mean, I don't work at home because it is so great.  I would rather
>do other things.  But I saw, or hoped, that working at home would
>allow me to get even more done and give me an advantage at work.  And
>then I thought that if I need an occasional afternoon off, it would be
>okay because I would be ahead.  Of course, that was naive.  Everybody
>works at home and now it is a standard.  Working at home doesn't let
>me get ahead, it stops me from falling behind.
>
>        The colonization of home time by work is only the most
>obvious impact.  As we talked to people at work and home we discovered
>that only certain kinds of work come home.  Because the information
>saturated work environment is infinitely interruptible, activities
>that require concentration -- especially writing, reading and
>reflecting -- get shipped home where it is vainly hoped that
>uninterrupted time can be cultivated.  People respond to this
>relocation in a variety of ways.  Some have clearly scheduled
>"Mommy is working now" times.  Others try to manage post bedtime
>shifts.  Many resist, trying to create boundaries by manipulating the
>technologies. The interactions can be subtle.  For example, a highly
>placed city official tries to separate work and home by creating a
>barrier of physical distance, a common strategy.  She commutes several
>hours a day to be able to maintain an affordable, distinct home life.
>During that commute she uses her cell phone to begin and end her
>management day.  Her action has led to a "voice mail organization"
>at city hall in which E-mail contact is reduced.  While this is
>convenient for her, it limits the telecommuting strategies other
>people in the organization might have used to manage their work-home
>juggling.  Her family driven choices ripple through the organization
>and back into her colleagues' family lives.
>
>        The penetration of work uses of information technology into
>the home leads to an access dilemma.  "I want instant access to you
>but I want to minimize your access to me."  This strategy increasingly
>leads to the use of home as an environment in which interruptions can
>be carefully managed, even between family members.  Note the tone in
>this comment, "I get stressed when David doesn't have his (cell) phone
>on. You know, we have them for a reason, and I'll be trying to call
>him and I find out that he has the damn thing turned off."  Often even
>non-use of devices is carefully managed -- by turning off the phone,
>avoiding using cell phones in the car, or checking for E-mail or voice
>mail at only certain hours.
>
>        Changes in work relations and management styles have also
>altered the way families talk about themselves.  Families increasingly
>view themselves as management problems to be solved, just as they
>would be at work, with technology.  Pagers, cell phones and answering
>machines, and now palm pilots, are used in tandem to coordinate
>complex household schedules.  Work, school and recreational activities
>demand transportation, sequencing and division of labor.  One software
>engineer, turned at-home mom, remarked that she was now prepared to
>go into project management after a few years of managing two small
>children and an occasionally telecommuting spouse.  She had each
>day carefully orchestrated.  She had her days at the cooperative day
>care center in which she coordinated the daily treats and food lessons
>with diverse other mothers using databases of recipes.  Armed with
>databases of parenting articles, she acted as informal expert among
>her peers.  Christena Nippert-Eng noted in her book on Home and Work,
>that people used their calenders as a way of marking the home/work
>domains.  My interviewees now talk of using their upgraded palm
>pilots to fully integrate home/work divisions of labor -- beaming
>their spousal schedules to each other.  The perceived safety net of
>technology also allows planning to become ever more "just-in-time."
>Message machines and pagers allow plans to be created, shifted and
>coordinated in the space of a single afternoon.
>
>        The families we studied use information technologies to "work"
>on themselves.  They use the telecommunications devices to coordinate
>activities ranging from after school baseball to weddings.  They
>create networks of connectedness by making and sending videotapes
>and E-mailing distant relatives.  Family histories are recorded and
>distributed. Cell phones and pagers create a sense of street safety,
>although realistically most of our interviewees actually used them
>more often for traffic management than emergency pleas for help.  One
>woman used the LCD information on her husband's pager to discover an
>infidelity that led to a sudden restructuring of the family.  These
>uses are not trivial, but ones that shape people's social reality.
>
>        Information technologies simultaneously perpetuate and alter
>family roles.  Not too surprisingly some gender stereotypes were
>invoked as family members adopted "expert roles" within the households
>we studied.  "Techno-experts," often associated with high technology
>work, were most often 30-49 year old men who could talk about
>technology with great facility.  In contrast, their spouses, who
>often deemed themselves inexpert, were interested in the using, not
>discussing, the technology.  Note the following exchange:
>
>        It's always the same pattern.  Colleen would ask me a
>question, `How do I do something?' . . . Something that is really
>difficult for someone who really understands computers to talk about
>without giving some background. . . But she goes into the mode.
>`Just tell me what I need to know to get through this in the next
>ten minutes.' (Colleen responds)`I'll say just tell me what to do.'
>Then he says,'(she lowers her voice) `Well, you have to understand
>blah, blah, blah."'  As another woman put it, "It is a man thing.
>Women just let men do it."  However, in that supposedly "inexpert"
>role these people, mostly women, do manage to interconnect various
>telecommunications devices into a network of practical connectivity.
>
>        People also use technology to subvert old roles.  One
>septuagenarian viewed her skill with multiple programs and Internet
>environments as a sign that she was "empowered" and distinct from more
>Luddite age-mates.  Another aging mother found her role as family
>center being eroded by her children's constant E-mail contact.  She
>was now superfluous as the siblings talked directly to each other and
>not through her.  With information devices distant kin can interact
>more often than immediate family.  Parental and gender roles can be
>both controlled and challenged using the devices.  Rules are created
>to control family roles: "You must wear your pager," "You must
>carry your cell phone,""You must not use the computer during dinner."
>These rules are subject to resistance.  Exploring the nature of
>that defiance would reveal much about the workings of family and
>technology.
>
>Technology and Community
>
>        The high technology industry has also added a global dimension
>to the workings of community. In the nineteenth and early twentieth
>centuries the Central Californian economy revolved around fruit
>orchards, worked by an immigrant population that hailed from Portugal,
>Italy, Japan, China and Western Europe.  Contemporary Silicon Valley
>high tech employs a culturally diverse work force.  For example at Sun
>Microsystems a single thirty-five person work team might be comprised
>of engineers from Bangladesh, Canada, China, Ethiopia, India, Iran,
>Japan, Korea, the Philippines, Taiwan, Vietnam and the United States.
>This region has a complex pattern of immigration, spanning the last
>century, made more intricate by the influx of "new immigrants,"
>largely Asian, educated and functionally transnational.  This makes
>any discussion of technology and family, or technology and community
>more complex.  People from around the world are bringing different
>ideas of what constitutes family, work, and community.  Devices do
>different things to different types of families.  In our ethnographic
>study of Infomated household the same devices might have strikingly
>different impacts in different types of families.  Common use of VCRs,
>karaoke systems and telecommunications devices pulled together already
>close Vietnamese families while allowing other kinds of families
>to fly farther and farther apart.  In one Hispanic family each new
>information technology was placed in a carefully orchestrated system
>of devices that encouraged tightly-knit extended family and community
>interactions.  The same devices -- camcorders, computers, home
>entertainment systems -- fragmented other families into smaller and
>smaller interest groups.  In one Chinese family, an adult son was
>brought into parental orbit in order to teach his mother new computer
>skills.  In another family, those same computer skills might place the
>adult child firmly in a corporate world beyond the reach of family as
>his life is consumed by work.  The role of culturally generated family
>obligations and expectations on differential device uses begs to be
>researched.
>
>        Just as technology has changed the way people talk about
>family issues, technology saturation has also influenced the way
>Silicon Valley folk talk about their community.  Joint Venture
>Silicon Valley, a community partnership between government and
>business responded to the early nineties' recession by proposing
>that the region boldly "reinvent" itself.  Using the language of
>engineering, entrepreneurship and design, community issues -- such
>as housing, transportation, education and recreation -- are recast
>as "value-added" factors to be used to recruit new businesses and
>workers.  These instrumental features can be improved, preferably by
>adding more technology.
>
>        One of the most striking examples of this perspective came
>from the Smart Valley Initiative within Joint Ventures.  Smart
>Valley is an organization that began during the economic downturn of
>1992, implementing, in the words of a Smart Valley Board member, "a
>high-speed, fully capable, broad band infrastructure -- so every home,
>every office will have access to high speed communications."  Another
>engineer member added "that the industry that was responsible for
>creating this technology felt they had a responsibility to get our
>local society to use it more effectively."  This group has transformed
>marketing into a mission, using the language of a social movement.
>Articulating the mission an interviewee said:
>
>        We want to facilitate the construction of a pervasive,
>high speed communications system and information services that will
>benefit all sectors of the community -- education, health care, local
>government, business and the home.  The infrastructure we implement
>will help transform the way we work, live and learn.  Smart Valley
>formally dissolved this year after having accomplished their major
>goals.  These included supporting several initiatives promoting
>community use of technology.  For example, the Smart Valley
>Telecommuting Project sought to enhance the capacity of companies to
>support their employees who work at least partially in their homes.
>Their rationale was simple:
>
>        With Silicon Valley businesses seeking innovative ways to
>maintain their competitive edge, recruit and retain key individuals
>and enhance the quality of life for all their employees, solutions
>such as telecommuting takes on a much greater role than that of a
>"nice concept." The Smart Valley Telecommuting initiative is moving
>telecommuting from this "concept" to a recognized business strategy
>that provides benefits to Valley businesses, their employees, [and]
>to the region as a whole.
>
>        Another initiative, the Smart Valley Schools Internet project,
>created a series of Net Days in which volunteer expertise was coupled
>with corporate donations to link K-12 schools to the Internet, thereby
>enhancing what was widely considered by interviewees to be a pitiful
>state in education.  In their own words, the networking of schools
>would "integrate technology as a tool to enhance the learning process
>and in the process teach students to live and work productively with
>technology.  The efficient utilization of information technology
>will help our schools and students achieve world-class education
>standards."  These approaches have in common a particular assumption,
>that technology will solve problems in such a way that the both
>industry and community can benefit.
>
>        Silicon Valley is reviving an old notion, reinventing the
>company town.  The classic portraits of a company town describe
>a single company, maybe a mining or logging company, often
>geographically isolated, that owns the land, housing, service
>facilities, and public utilities and dominates the business life of
>the community even though other private enterprises may exist. Company
>towns are administered communities, not exclusively representative of
>the residents' interests, but the company's need to succeed in a given
>industry.  Joint Venture Silicon Valley has successfully redefined the
>concept of a company town.  Using lobbying, government partnerships
>and "innovative initiatives," companies have reached out to redesign
>the governance, schools, utilities and even health care facilities of
>the community to make it "a better place for business."
>
>Assumptions revisited
>
>        In the process of doing these projects we often stumbled over
>assumptions we discovered to be misleading.  These premises often go
>unquestioned, because they reflect the everyday way we think about
>technology and family, but they keep us from gaining important
>insights into the interplay of technology, family and community.
>
>        First, we discovered that people don't just own or use
>individual devices, but ecosystems of technologies at home.  Pagers,
>faxes, cell phones, telephone answering systems and computers are
>used together to serve the goals of individuals and families.  Second,
>family use of technology is not trivial, but underpins important
>cultural work done by families.  Families frame playing computer games
>as gaining "computer literacy" and providing a common activity for
>"being a family."  Third, contrary to prevailing mythology, especially
>common in Silicon Valley, families and communities are not transformed
>into wholly new things by technologies.  Instead the technologies
>allow families to put old behaviors and relations into new contexts.
>The old family game of control and resistence to control is being
>played out on E-mail, but the game remains.  Fourth, technology does
>not just play a economic role in defining families and communities,
>but also a metaphorical, symbolic one.  As information technology
>allows households and communities to become places of production, it
>also changes the way such social institutions think of themselves.
>Families and communities, like upgraded software can be "refreshed" or
>"reinvented."  Families can then become a kind of product.  Finally,
>the pivotal assumption that work is done at a workplace and family
>life is lived at home is much too simplistic.  Many forces, not
>the least of which is the technical ability to work from home, have
>blurred the domains. If time at the workplace does not really reflect
>the time spent working, how does that effect family leaves or the
>length of a work week?
>
>        The forces that shape community and family include many
>factors, not just information technologies.  Yet we need to know how
>the many devices entering people's lives are actually used by real
>people.  They are creating culture as they make decisions about what
>constitutes work, family and community.  I am part of the culture,
>as you may well be.  You have been given a handout, an inventory of
>digital devices that we use when making observations about household
>technology.  Feel free to take the inventory home and consider how
>you use the technologies.  What roles do these devices play in your
>own life?  How do they sustain or change your relationships?  How
>will the sum of these small impacts change the way we live?  It is not
>homework, you need not return the inventory to me, but use it as our
>interviewee do, to reflect on the changes we rarely question.
>




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