http://tinyurl.com/dxbaw
Media Release
The Hon Fran Bailey, MP
29 July 2005
AUSTRALIAN TOURISM ALLURING TO BACKPACKER MARKET
The Australian Government has successfully undertaken a range of
innovative and youth oriented tourism marketing efforts to boost the
lucrative backpacker market in Europe and the UK the Minister for
Tourism and Small Business, Fran Bailey said today.
"The Australian Government's new visa arrangements allows backpackers
from Europe and the UK to stay in Australia for two years instead of
the previous one year cap. This was an important measure to the
continued growth of the backpacker market," said Fran Bailey
"Through Tourism Australia, the Australian Government has just
concluded its most successful campaign ever in the UK. Using
innovative and youth oriented communications to target this market
has generated an incredible 122,467 responses from potential
backpackers in the youth market."
According to the latest International Visitor Survey for March 2005
backpacker visitor numbers increased by 4 per cent to 492,200 in the
twelve months to March 2005. Of all international visitors to
Australia, 10 per cent were classified as backpackers who spent 33
million nights in Australia.
Backpackers are a key high yield market, with their high dispersal
and length of stay delivering immediate economic benefit to regional,
rural and remote communities around Australia. The average
expenditure of a backpacker whilst in Australia was over $4,900.
"The Australian Government will continue to proudly promote Australia
as the number one 'must see' destination. Encouraging young
international visitors to experience Australia's unique combination
of natural environment, Indigenous culture and our innovative tourism
industry," Fran Bailey said.
Media Contact: Carley Griffith 02 6277 7450 0419 840 452
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