http://www.beehive.govt.nz/ViewDocument.aspx?DocumentID=29678

Hon Damien O'Connor
8/06/2007

New tourism sustainability website

Tourism Minister Damien O'Connor today launched a new website 
promoting sustainable practices for tourism businesses. 

The Tourism Ministry website is a resource that will allow all 
businesses to access valuable information from the joint Tourism 
Ministry-Ministry for Environment Sustainable Tourism Charter 
project, including practical assistance on business sustainability, 
Mr O'Connor said. 

The website follows on from the recently released draft New Zealand 
Tourism Strategy 2015, which identifies that the protection and 
enhancement of our environment has to be a key focus for the New 
Zealand tourism sector in the next decade. 

"This is a great new initiative which will provide information and 
practical tips on how businesses can cut energy emissions and make 
smarter use of New Zealand's natural resources. All of us have a role 
to play in making New Zealand a world leader in sustainability and 
backing up the promise of 100% Pure." 

The website is the latest in a series of resources involving the 
Tourism Ministry, including a compact disk produced with TIA called 
Tourism in Action, which provides excellent advice and support for 
another integral column of New Zealand's sustainability message – the 
development of successful businesses, Mr O'Connor said. 

The sustainability website was created in response to feedback from 
businesses that they would appreciate such information in one place, 
tailored to tourism businesses. 

The website:

- Collates information and links from a wide range of sources into 
one website, to save businesses time. 

- Contains tips on how to become more sustainable, including both 
simple actions such as switching off computers at the end of each 
day, and more advanced actions such as utilising sustainable building 
technologies. 

- Communicates why businesses should take action to become 
sustainable, and what the government is doing. 

- Promotes sustainability and environmental performance, as a vital 
consideration for the tourism sector to be consistent with the 100% 
Pure New Zealand brand promise. 

- Shares the knowledge learnt from the Charter project with other 
regions and businesses. 

Six Regional Tourism Organisations support businesses participating 
in the sustainable tourism charter: Destination Northland, Tourism 
Bay of Plenty, Destination Rotorua, Latitude Nelson, Lake Wanaka 
Tourism, and Venture Southland Tourism/Destination Fiordland. Plans 
are underway to extend the scheme to other areas. 

The website http://www.tourism.govt.nz/sustainability/ can be 
accessed via a link on the Ministry of Tourism's website 
http://www.tourism.govt.nz 


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