Common Thrust areas for Growth of Tourism Following thrust areas need immediate intervention by competent authorities along with stakeholders. Growth of tourism worldwide will be determined ultimately on extent of our success in Planning and executing a definite line of action in these core areas.
Thrust Areas 1. Price competitiveness in Accommodation, Chartered Coaches / Cars, Monument fees Apart from all shortcomings, India is considered as one of the most expensive destinations of the world. Hotel tariffs for star category is at par or sometimes even more then Hotels located in developed country. 3. Safety measures for tourists There is need to form certain legal guidelines of personal, economical and environmental safety and security of tourists. 4. HRD Development for running industry smoothly 5. Responsible tourism 6. Improving Destinations image as a tourist destination 7. Transparency 8. Safety and freedom of tourists A hassle free environment 9. Sustainability - Environmentally, socially, and economically sustainable, in an Integrated manner 10 Crises Management Any natural calamity or human created turbulence Like terrorism effects tourism very substantially and immediately 11. Responsible tourism practices Corporate Responsibility in Tourism, Development of Non-profit sector in tourism to integrate all stakeholders Growing number of tourists now prefer to be at destinations, where they visit can benefit the community visited directly and substaitially. 12. Tourism Research - To evaluate industry through very competent individuals and Organization, who have a global distinction in collecting and analyzing, visitor Data base, tourist behaviour, ananlysis of tourist spendings, formulating strategy to be able of forcast tourist demands in future in each segment. 13. Real Experience Its increasing demand from tourists for real experience of Destinations visited. Once tourist recognize that a particular Restaurant, Shop or activity is designed specially for tourists only, there enthusiasm Goes down and they feel being trapped. It adversely affects satisfaction level of tourist and accounts for a poor image of destination.
