Eight Estonian Green Key certified hotels have launched first-ever joint marketing campaign Key into Autumn' which offers to visitors unique, memorable and educational experiences of Estonian nature. Targeted at both domestic and incoming tourists, the campaign reinforces the image of Estonia as a destination for green and sustainable tourism.
Key into Autumn' campaign consists of eight weekend travel packages in which authentic, one-of-a-kind nature experiences are combined with environment-friendly accommodation in a Green Key hotel. Campaign packages have been developed together with local nature tourism entrepreneurs and nature guides. Campaign packages are offered on every October weekend all across Estonia. Among more exotic campaign packages are Wolf Tour with Rein Kuresoo' (offered by Pühajärve SPA Hotel) in which visitors are taken into the vicinity of a wolf habitat in South Estonia, Visit to the Kingdom of Ants' (Hotel Pesa) guided by the leading Estonian myrmecologist Prof. Ants-Johannes Martin and Soomaa Cranberry Walk' where visitors on bog-shoes learn about and gather cranberries in Soomaa National Park (Koidulapark Hotel). Other participating hotels include Sokos Hotel Viru, Nordic Hotel Forum (Tallinn), Meresuu SPA & Hotel (Narva-Jõesuu), Hotel Kubija (Võru) and Ammende Villa (Pärnu). A fundraising project is implemented as part of the campaign, with the aim to collect money for organizing a nature camp for disabled children of Tallinn Orphanage, to be held in the Palupõhja Nature School located in Alam-Pedja Nature Protection Area. For this purpose, 5% of campaign revenues are directed for charitable purposes. Green Key is an international label for sustainable and environment-friendly management awarded to tourism enterprises. Green Key was founded in Denmark in 1994 and has expanded since then to 13 countries. Green Key was introduced to Estonia in 2001 and has been awarded to 20 accommodation establishments. The campaign Key into Autumn' has been developed with the support of Estonian Tourist Board and is implemented by Consumetric, a tourism development consultancy based in Tallinn. More information about the campaign: www.puhkaeestis.ee/voti and i...@consumetric.ee. ............. Aivar Ruukel www.soomaa.com http://ecotourism-estonia.blogspot.com/2009/10/estonian-green-key-hotels-launch-joint.html
