I haven't been following this discussion closely, but here's an idea: use 
reverse psychology.

"Haskell -- You're probably not smart enough to understand it."

Nothing like appealing to people's machismo to get them interested.

Mike


Seth Gordon wrote:

Aha! Instead of the lambda surrounded by mathematical stuff as the haskell.org logo, we need a picture of a medicine bottle.

"Haskell.  Fewer headaches.  No side effects."

Alternatively, a picture of a red pill with an embossed lambda...
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