[jQuery] Understanding the correct approach for binding plugins

[RyOnLife]

My normal approach for binding is this: After AJAX injecting new
content, inside a load() callback function, do the bind.

This works fine for something like:

$('.link-name').bind('click', function(){
alert('test');
return false;
});

But the same does not work when I am trying to bind any of my plugins:

    $('.video-dom-window').bind('click', function(){
      $('.video-dom-window').openDOMWindow({
        height:450,
        width:450,
        eventType:'click',
        windowSource:'iframe'
      });
    });

Can someone please help me understand the proper treatment for
plugins? Many thanks!