MIT Professor Noam Chomsky makes the point that if you serve power, 
power rewards you with respectability. If you work to undermine 
power, whether  by political analysis or moral critique, you are 
"reviled, imprisoned, driven into the desert."  

"It's as close to a historical truism as you can find," Chomsky says. 
 

Let's test Chomsky's theory of power and respectability with the case 
of  David Noble.  

Noble is a historian of corporate control over our lives and 
institutions -- from technology to universities.  

Forces of Production (Knopf, 1984), for example, is a detailed 
history of the automation of the metalworking industry. In that book, 
Noble shows how technology, in its design and deployment, reflects 
class and power relations between workers and owners.  

Noble started out his academic career in 1978 at MIT. His first book, 
America by Design (Knopf, 1977), focused on the rise of the science-
based industries, the electrical and chemical industry, and how 
universities essentially became corporate research centers for these 
new industries.  

Noble believed that corporations should be kept off of university 
campuses. In the late 1970s, he wrote a series of articles for the 
Nation magazine, including two classics, "Ivory Tower Goes Plastic" 
and "Business Goes Back to College."  

Then in the early 1980s, Noble wrote a series of articles in praise 
of Luddism for the now defunct journal Democracy. (That series has 
since been pulled together in book form (Progress Without People, 
Between the Lines  Press, Toronto, 1995).  

In addition, while at MIT, he teamed up with Ralph Nader and Al 
Meyerhoff and started an organization called the National Coalition 
for Universities in the Public Interest.  

MIT, a model of education in the corporate interest, was not pleased. 
In  1983, MIT fired Noble.  

"It was a political firing," Noble told us. "I sued MIT in 1986." 
After five years of litigation, Noble forced MIT to make public the 
documents shedding light on the firing.  

"I got all of the documents and turned them over to the American 
Historical Association, which then reviewed them for a year and then 
condemned MIT for the firing," Noble said.  

Next stop: Smithsonian Institution. The Smithsonian wanted Noble to 
be a  curator for an exhibit on automated technology. Noble went to 
Washington  for two years and produced an exhibit highly critical of 
technology. He includes a hammer used by the Luddites in the 1800s to 
smash machines in  England. George Lucas donates robots R2D2 and C3PO 
from the first Star Wars movie. Noble calls the exhibit "Automation 
Madness: Boys and Their Toys," in which he documents a history of 
resistance to automation beginning in the 1800s. Not what the 
Smithsonian had in mind. They too fired Noble.  

Most people think that the Smithsonian is a public institution. It 
started out that way, but has slowly been taken over by big corporate 
interests.  

When Noble arrived at the Smithsonian in 1983, he figured he would 
have a budget to work on projects. No such luck.  

"What I had to do was go out and hustle -- to the National 
Association of Manufacturers, to the Chamber of Commerce, to various 
companies, to get money to put on exhibits," Noble said. "At that 
time, the fundraiser for  the National Museum of American History was 
the wife of the president of  the National Association of 
Manufacturers."  

Noble then spent five years at Drexel -- protected with tenure -- and 
then headed North to the University of York at Toronto, where he is 
also protected by tenure.  

Noble doesn't use e-mail or the Internet, but last year after The 
Nation  magazine turned down an article he wrote called "Digital 
Diploma Mills,"  he published it and two subsequent pieces on the 
Internet <communication.ucsd.edu/dl>. The articles describe how 
corporations are using digital technologies to gain control over 
university course content.  

He believes that the Internet can be a useful way to disseminate
information, but not to teach students.

"You can't educate over the Internet, because education is an 
interpersonal process," he says.  

And he laughs when asked whether the Internet will level the playing 
field between activists and their corporate adversaries.  

"Have you noticed that -- any leveling the playing field?" he asked 
incredulously "Wake me when it is over. It is a joke."  

"The key thing about organizing is trust," he says. "You have to have 
relations with people, especially if you are asking people to put 
themselves on the line in any way. There is no real way of 
establishing that over the Internet."  

Whether Noble continues to get into trouble with the masters of the 
Internet or universities, depends on whether he changes course mid-
life and decides he wants some respect from the powers that be.  

Looks like Chomsky is right again.

Russell Mokhiber is editor of the Washington, D.C.-based Corporate 
Crime  Reporter. Robert Weissman is editor of the Washington, D.C.-
based Multinational Monitor.  

Focus on the Corporation is a weekly column written by Russell 
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