Hello GNOME Marketers, Is there any possibility of participating in this event remotely? I am a marketing lecturer (what Americans would call a "professor") who has been using GNOME for many years and has previously tried to help out.
What I would like to contribute is something along the lines of: 1. Marketing is NOT selling + advertising + public relations 2. Marketing is a business philosophy that is customer-centric 3. What is a marketer? A marketer is the agent of the customer within the firm None of this is new, of course. However I have some experience in segmentation, targeting and positioning (particularly segmentation). If you are looking for a creative person to come up with catchy slogans or stunning visuals, I'm not your man however. HTH, John Thanks in advance, John jwilli...@gnome.org http://live.gnome.org/JohnWilliams 2009/1/31 Dave Neary <dne...@gnome.org> Hi, > > I will be there I hope, and would of course participate. > > Stormy Peters wrote: > > Will you (or could you be) at the Linux Foundation Collaboration Summit? > > > > I'd like to have a brainstorming/kickoff event for GNOME Marketing team. > I'd > > like to talk about: > > > > - Who are target audiences are > > - How we define GNOME to those audiences. (I think "What is GNOME?" is > a > > marketing question we desperately need to solve.) > > - What we'd like those audiences to do. (Use GNOME, spread the word?, > > build it into their products, give us money, ???) > > - What we'd like to stand for. > > - How we plan to get the message out. > > - Strategies to reach those audiences/markets in 2009. > > - Anything else we should talk about? > > > I'm not saying this should be the definitive answer, but several years > ago I wrote a series of blog entries on this which I think is still > relevant: > > http://mail.gnome.org/archives/marketing-list/2006-June/msg00003.html > > http://blogs.gnome.org/bolsh/2006/06/14/marketing-gnome-third-party-developers/ > > http://blogs.gnome.org/bolsh/2006/06/20/marketing-gnome-part-2-certification/ > > http://blogs.gnome.org/bolsh/2006/06/21/marketing-gnome-part-3-public-administrations/ > http://blogs.gnome.org/bolsh/2006/06/22/marketing-gnome-part-4-hobbyists/ > > In addition I gave a presentation at FOSDEM more oriented communication > (stuff to do to spread GNOME) which I have uploaded to slideshare: > http://www.slideshare.net/nearyd/marketing-gnome-presentation > > If I remember correctly I said that repeatedly discussing existential > stuff like "What is GNOME" was no longer productive, and that we should > move on to an actual "doing stuff" phase. > > The doing stuff can be top-down or bottom-up. > > Top-down stuff includes things like providing budget, infrastructure, > servers & bandwidth, and co-ordinating disperse efforts (think spread > firefox). > > Bottom-up stuff is everything else (the "actual work"). Meeting people. > Writing books & articles. Giving presentations to LUGs and universities > and conferences. Lobbying local politicians to make them aware of free > software at a city level. These kinds of things should be totally > decentralised, except in so far as there is value to all in knowing what > you're doing and who you're talking to. > > On the top-down stuff, we're not in terrible shape. We're missing some > things like demo storyboards which I think would be useful - but at > least on accessibility we now have some good material there too (see > Willie Walker's screencasts and my "digital ramps and handrails" > presentation). > > We could certainly get more and better quality material here - I'd love > to see a couple of more storyboards & demos for things like "Just Works" > stuff in GNOME, one on developer tools, and some fact sheets & tours of > individual packages like Gnumeric, Abiword, Rhythmbox, ... - more > web-casts, but also reproducable stuff where anyone can download the > sample files used in the tutorial and follow a script while explaining > what's happening. > > Aside from that, we have the wiki, a dedicated mailing list for > representatives from user groups (currently underused I might add), > event boxes allowing the easy set-up of conference stands, a dedicated > server (run by GNOME Hispano) for GNOME user groups, some merchandising > that we can bulk-buy & ship out to people on demand, and a budget. So > we're not in terrible shape. > > What I missed at the time, and what is really the bridge between these > two, is recruitment. This is both bottom-up and top-down. We can be > actuvely recruiting people to communicate about GNOME at a local level, > in the way we find people to man GNOME stands in conferences. > > > On the bottom-up stuff we're doing less well (but perhaps we're just not > doing as well presenting it?). > > On a personal note, in 2008, I gave presentations on GNOME accessibility > in 3 different conferences, and at a local library here in Lyon, I have > worked with Handicap International here in Lyon, and hope to start > working with them getting one of their patients set up with a 100% free > software solution, I have signed a book deal to write a GNOME Mobile > book to come out early 2010, I helped man GNOME stands at 3 different > conferences (Solutions Linux, RMLL, JDLL), and was the organiser for one > of those, and I have written a regular bi-monthly set of articles on > GNOME technologies and news for a popular French magazine, and > occasional columns for a popular UK magazine. > > Looking at the GNOME calendar in Google Calendars > > http://www.google.com/calendar/ical/mdnrfqhbsjn37b6sgad089qmak%40group.calendar.google.com/public/basic.ics > we had a presence in the following conferences in 2008: > > January: > LCA > Solutions Linux > > February: > COPU Developers Summit, China > FOSDEM > > March: > OSiM USA > Bossa > Idlelo3 (not sure if we had anyone there in the end) > > April: > Collaboration Summit > ELC > FISL > GUADEMY > > May: > LinuxTag > > July: > RMLL > GUADEC > OSCON > > September: > Maemo Summit > > October: > Ohio Linux Fest > Boston Summit > JDLL > GNOME.asia > GNOME Forum, Brasil > > November: > Speck hackfest > > December: > MAPOS > > > Now, I know this isn't exhaustive. On top of that, I also remember > SCALE, the GTK+ summit, the user interface summit, a conference in > London, another couple of conferences in France, my presentation to the > municipal library in Lyon, and I'm doubtless missing many others too. > > A good step to better fulfilling our central role is to clarify > communication channels, and to really get this calendar rolling as a > reference for all things GNOME. An aggregator of everything written > about GNOME outside the gnome.org domain (things like Paul Cooper's > interview a couple of weeks ago) would also be brilliant. As a stop-gap, > everything tagged with "gnome press" in del.icio.us gets aggregated on > news.gnome.org (a site we don't really publicise that much). > > > > I agree that there are more substantial questions that we can focus on > as an organisation, things which work well as a top-down marketing > (notably, handling our relationships with the press and enterprise and > lobbying governments and distributors). But we really have a huge amount > of stuff that we can attack right away by doing better with one task: > recruit advocates. > > Cheers, > Dave. > > -- > Dave Neary > GNOME Foundation member > dne...@gnome.org > -- > marketing-list mailing list > marketing-list@gnome.org > http://mail.gnome.org/mailman/listinfo/marketing-list > -- John Williams Professional Idiot -- John Williams Professional Idiot
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