On Tue, February 28, 2012 9:29 am, Brian Cameron wrote: > > Dave: > > On 02/28/12 03:47 AM, Dave Neary wrote: >> I hope I understand you correctly - are you suggesting that the annual >> report is somehow a brochure we use for sponsor & AB recruitment? > > Yes, this was my suggestion. > > To be honest, I do not care if they are are a single or separate > documents. I mostly think they should be harmonized so that the > documents all look like they came from the same organization. > > I think we need to consider how we should modify the way we approach > potential sponsors so that we only need to approach them a single time > instead of multiple times. Having sponsorship options that better take > into consideration how sponsors could be involved with both events would > be an improvement. > > The current brochures on the table make funding both events at a Gold > or Platinum level extremely expensive, for example. Is this sensible? > >> While I think it is useful for that, because it's showing the value of >> the foundation, I don't think that's its primary purpose. I see it as >> our annual magazine, an opportunity to spread news about GNOME far & >> wide. > > As you say, the Annual Report has multiple purposes. > >> I think that adding a donation form targeting individuals might be >> a good idea, but I don't think that mixing advisory board budgets with >> the annual report is appropriate. > > I do not understand your point. Including some information in the > Annual Report to highlight how organizations can sponsor upcoming > events is just useful information and need not dig too deeply into the > advisory board budgets. > >> In fact, advisory board budgeting is >> necessarily very high-touch, hand-holding, and I wouldn't expect a >> brochure to impact that budgeting decision at all. I see the GUADEC >> brochure as being aimed at potential sponsors not on the advisory board, >> or as an infoirmational document for advisory board members. > > Either way, it is just a way to communicate a good starting point for > discussion. A way to highlight the sponsorship levels and benefits. > Personally, I think there is value in just having a single document > for people to keep track of. But I am not opposed to multiple > documents if people prefer, though they should look more like they > were designed by the same marketing team. > >> Also, I'm not sure we're in a position now to have a one-off "what's our >> budget next year" conversation with most advisory board members. > > We currently have no sponsors for either GUADEC or GNOME.Asia, both > events happening in the summer.
That's not entirely true - two funders confirmed their plans to sponsor GUADEC some time ago, though it hasn't been finalized yet. >> That's >> a conversation to have in August and September, when the annual budget >> is being finalised, not in March. So the GUADEC brochure may well end up >> being a useful tool for advisory board members too. > > We need to approach our regular sponsors anyway before the summer to get > sponsors for our upcoming events this year. In other words, we will > need to seek sponsorship around the same time we plan to have the > Bi-Annaul Report done. I agree with this though, and your ideas about the brochures - it would be great to harmonize them, and I think it would make sense to offer annual package deals to give discounts to sponsor everything together, and commit in advance. karen -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list