I'm a particular fan of 'engagement,' as I think it encourages active user contribution and community building more than the other terms. I second Juanjo with 'communications' in terms of moving towards a phrase that suggests two-way communication, but I find it a weaker invitation to participate/call to action.
I feel that promotions, along with marketing and advocacy, imply the team presenting their packaged version and doesn't connote the opportunity for user influence that 'engagement' does. I also understand the reservation about 'engagement,' but I feel that it's used often enough in this context with an emphasis on the involvement/captivation aspects without expectations of long-term commitment, but that might be a cultural assumption of mine. My two cents, Tiffany Yau OPW Marketing/Engagement/Communications/Promotions/Outreach/Advocacy Intern On Thu, Jun 6, 2013 at 11:13 PM, Juanjo Marin < juanj.ma...@juntadeandalucia.es> wrote: > El 06/06/13 21:35, Allan Day escribió: > > Hi all, > > > > "Marketing" is associated with corporations, and is done by marketing > > professionals. I've often felt that the term isn't a good fit for what > > we do in GNOME, and I suspect that it puts some people off > > contributing. > > > > We discussed this during the recent hackfest, and it seems that > > there's support for changing "GNOME Marketing" to a different term. > > Ideas that we discussed include "promotion", "outreach", > > "engagement" and "advocacy". > > > > What do people think of this? Do you have a preference for the name? > > > > > I would like to add "communication" to the pool :-) . Usually Marketing > is mainly an one way direction communication channel, just providing > information of what GNOME is doing. > > I think we need to improve the communication channels in the opposite > directions, mainly for encouraging participation in the community of > average users. We lack of community management, I think we should try > some baby steps in this area. > > > Cheers, > > -- Juanjo Marin > > -- > Juan José Marín Martínez > Tlf: 956009437 (Corp. 409437) Móvil: 671596200 (Corp. 696200) > Fax: 956009445 (Corp. 409445) > Centro de Proceso de Datos. > Delegación Territorial de Educación, Cultura y Deporte en Cádiz > Consejería de Cultura y Deporte. > Junta de Andalucía > > Antes de imprimir este correo electrónico piense bien si es necesario > hacerlo: El medioambiente es cosa de todos. > -- > marketing-list mailing list > marketing-list@gnome.org > https://mail.gnome.org/mailman/listinfo/marketing-list > -- twt...@gmail.com 650.430.4466
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