Dave Johnson wrote:
I am proposing a campaign to get brand recognition in North America. This will be a three-fold process whereby we obtain the attention of our target audience with an introduction. We have to tell everyone what LibreOffice is. This will be done by carefully placing advertisements, conducting events, and handing out branded pens, pencils, mouse pads. Secondly, promote the advantages of LibO. (Need some help with this.) Third promote the long history of LibO ans OOo.
You forget media relations, which are going to be the cornerstone of our marketing strategy. Media relations are for free, while advertising needs a budget that we do not have (and in addition is less and less relevant as a marketing tool for products).
In Europe, there are strong cases for the effectiveness of media relations for the promotion of free software. We only need to duplicate what has already been done in Europe, putting time and not money behind the communication effort.
Of course, media relations need time and patience, but with some well crafted strategies I am sure that we will shorten the learning curve to make an impact in a reasonable timeframe.
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