The aim should, I think, be to come up with a logo that is both distinctive and simple. The more lines and shapes included in a logo the longer it takes to assimilate in the brain, and become intrinsically linked to a brand or product. The inclusion of alphanumerics, even in a distinctive font, can lead to ambiguity and don't help with internationalisation. Think of the really successful logos - they are all very simple - the 4 coloured squares of Microsoft or the 4 interlinked circles of Audi. Compare them, at the other end of the spectrum, with the logos for Peugeot and Vauxhall cars - both of which need to be studied to even work out what it is you are looking at.
Nige LibreOffice - Free and open source office suite: LibreOffice Website<https://www.libreoffice.org> Respects your privacy, and gives you back control over your data ________________________________ From: Italo Vignoli <it...@libreoffice.org> Sent: 30 March 2021 22:06 To: Tdf Marketing <marketing@global.libreoffice.org> Subject: [libreoffice-marketing] Visual Identity of LibreOffice Ecosystem We have started brainstorming about the development of a visual identity for the LibreOffice Ecosystem, to help the recognition of companies and individuals developing products based on the LibreOffice Technology or doing business around LibreOffice. We would like to get community members' opinions about this idea. Having a visual identity would have a positive effect, as it would help recognizing LibreOffice Ecosystem members, and would help TDF marketing in supporting the annoucements under a single umbrella. We are open to other opinions, and before launching a contest - based on the experience of the anniversary visual - for the development of a logo we would like to understand if the community feels it appropriate to have such a visual identity (based on the logo). Discussion is open on this list until April 20, in order to be able to provide a summary for the following BoD meeting on April 23. Thanks, Italo -- Italo Vignoli - LibreOffice Marketing & PR mobile/signal +39.348.5653829 - email it...@libreoffice.org GPG Key ID - 0xAAB8D5C0 DB75 1534 3FD0 EA5F 56B5 FDA6 DE82 934C AAB8 D5C0 -- To unsubscribe e-mail to: marketing+unsubscr...@global.libreoffice.org Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette List archive: https://listarchives.libreoffice.org/global/marketing/ Privacy Policy: https://www.documentfoundation.org/privacy -- To unsubscribe e-mail to: marketing+unsubscr...@global.libreoffice.org Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette List archive: https://listarchives.libreoffice.org/global/marketing/ Privacy Policy: https://www.documentfoundation.org/privacy
