Of course it doesn't stop us from marketing, but it adds two extra hurdles for teachers to deal with (the GPL VirtualBox installer + the PUEL extension pack necessary for passthrough USB support). So techies won't care, but I guarantee a percentage of teachers will. It's a well-documented axiom of internet marketing that you lose up to 50% of prospects with every additional click - this is precisely why Amazon deployed 1-click purchases. With three clicks instead of one, I hope we don't lose 20%, 30%, 50% of interested teachers. After all, there's already a barrier: the huge size of the downloads.
It's obvious given our limited resources we need to evaluate our most resource-effective ways of publishing prepared VMs. This is what I had in mind about approaching Oracle. But we need to try to maximize our potential conversion rate without additional hoops. I'd be happy with anything over 10% (software/SaaS average rate is roughly 7% [1]), and we won't even be gating the download in a contact form. My proposal two years ago to make VMs the preferred method for teachers to try Sugar met with opposition from Peter and others who preferred SoaS. Sean [1] http://www.marketingsherpa.com/article/chart/average-website-conversion-rates-industry# On Fri, Nov 8, 2013 at 5:49 PM, Daniel Narvaez <dwnarv...@gmail.com> wrote: > Do we really need a single installer? I mean I see it would be ideal but > it feels like it might be tricky licensing, implementation and maintenance > wise. > > From what I understand from Thomas, after installing VirtualBox, it's just > downloading and clicking on an icon (I should really try it but I'm on a > bad connection these days). It might not be perfect but it doesn't really > sound bad, what is stopping us marketing Sugar this way really? > > > On Friday, 8 November 2013, Sean DALY wrote: > >> Not only doable, has been done for some time now [1,2] and is >> multi-platform (& what I use to demo Sugar on a Mac) >> >> The Oracle PUEL license [3] very interestingly permits free >> redistribution for educational purposes, opening the possibility of a >> single installer, ideal for our needs. >> >> In the past I have suggested approaching Oracle for a marketing >> partnership under a CSR (corporate social responsibility) banner. >> >> Sean >> >> 1. http://wiki.sugarlabs.org/go/VirtualBox >> 2. https://wiki.sugarlabs.org/go/Sugar_Creation_Kit/VirtualBox >> 2. https://www.virtualbox.org/wiki/VirtualBox_PUEL >> >> >> >> On Fri, Nov 8, 2013 at 1:25 PM, Gonzalo Odiard <gonz...@laptop.org>wrote: >> >>> At least the virtualbox looks doable and a good way to show Sugar. >>> >>> Gonzalo >>> >>> >>> On Thu, Nov 7, 2013 at 9:44 PM, Daniel Narvaez <dwnarv...@gmail.com>wrote: >>> >>>> On Thursday, 7 November 2013, Sean DALY wrote: >>>>> >>>>> The larger problem is the absence of a marketing strategy, we need to >>>>> know where we are going to communicate effectively. In particular, we need >>>>> to choose and implement how to offer Sugar tryout to teachers and >>>>> journalists. >>>>> >>>> >>>> I can think of a couple of approaches >>>> >>>> * Get Sugar running well on the CuBox-i. Find budget to buy a few of >>>> those to distribute to chosen journalist and teachers. Try to partner with >>>> SolidRun to offer Sugar as an out-of-the-box installation option. >>>> >>>> * Make it easy to run Sugar inside VirtualBox on Windows and OS X. >>>> Without having investigated too deeply it seems that a two step process >>>> would be both realistically implementable and easy enough for the user >>>> >>>> 1 Install virtualbox >>>> 2 Install a Sugar application (which would take care of setting up the >>>> appliance). >>>> >>>> Thoughts? Other ideas? If we can agree on one or two concrete, >>>> realistic approaches, I think we can at least attempt to get them done for >>>> 3.102. >>>> >>>> >>>> -- >>>> Daniel Narvaez >>>> >>>> >>>> _______________________________________________ >>>> Marketing mailing list >>>> Marketing@lists.sugarlabs.org >>>> http://lists.sugarlabs.org/listinfo/marketing >>>> >>>> >>> >> > > -- > Daniel Narvaez > >
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