I believe it is a grave error to build a marketing calendar around "holidays" of the traditional retail industry , the sales and marketing touchstones should be around a different calendar that is appropriate and related to the software we are selling, i.e. business and technological milestones. We are selling a contrarian product so a contrarian calendar and sales cycle is in order. thus we achieve the proper differentiation from the crowd.
Plan Your Work and Work Your Plan with The Vital Portal Alphonso Whitfield i...@thevitalportal.com Vital 912-816-2595 Skype: vital.i.net Visit us at: The Vital Portal The Vital Portal On facebook Visit our Google Community Join our Vital Portal Webinars at: The Vital Portal WebEx Meeting Center . ----- Original Message ----- From: "Rob Weir" <robw...@apache.org> To: marketing@openoffice.apache.org Sent: Sunday, January 6, 2013 1:09:42 PM Subject: Re: Xmass is gone what's next. On Sun, Jan 6, 2013 at 3:12 AM, Alexandro Colorado <j...@oooes.org> wrote: > Unfortunately we didnt act for 2013 new years eve (something to > consider for next year) we could ask for 2014 graphics already. :) > > So what's next, next major celebration or just return to the > traditional logo and look forward on bigger tasks like the new theme. > What else has widespread interest? 1. Chinese Lunar New Year, February 10th, but is really a multi-day holiday in countries that observe it. 2013 is the "Year of the Snake" 2. March 20th, First Day of Spring 3. March 27th, Document Freedom Day 4. May 22nd, 200th birthday of Richard Wagner (add Viking horns to the logo?) 5. June 15-30 FIFA Confederations Cup (turn logo into a ball?) It depends on how often we want to change the logo. > I have been thinking about using free fonts from OpenFontLibrary to > theme our site which currently used a bit of a traditional fonts. One > of my fonts are Junction, Didact Gothic. Confortaa > http://openfontlibrary.org/en/font/junction > http://openfontlibrary.org/en/font/didact-gothic > http://openfontlibrary.org/en/font/comfortaa > > As far as colors, I think we need more colors and change the design of > the menus. Get rid of the top bar, side bar and embrace a more > vectorial and modern feel to it. Things like landing sites that are > more scroll intensive and less compartamentalize. > > Looking at Gnome.org Mozilla.org Calligra-Suite.org and KDE.org this > seems to be the case. So I guess a first layout of these would be a > good way to start talking about the future of the site. > I also think we would benefit from a redesign of the website look & feel. IMHO what we have today is too "busy". -Rob > > -- > Alexandro Colorado > PPMC Apache OpenOffice > http://es.openoffice.org
