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As I write this, I think of something that subliminally puzzles me as I watch the show. Why do I stay and dumbly watch the commercials instead of getting up to finish washing the dishes? By now, I know every one of the commercials as well as I know the national anthem: the Cialis ad with curtains blowing as the lovers phonily embrace, the ad with the guy who has opioid-induced . . . constipation (I love the delicacy-induced pause), the ad for Liberty Mutual Insurance in which the woman jeers at the coverage offered by a rival company: “What are you supposed to do, drive three-quarters of a car?” I sit there mesmerized because Maddow has already mesmerized me. Her performance and those of the actors in the commercials merge into one delicious experience of TV. “The Rachel Maddow Show” is a piece of sleight of hand presented as a cable news show. It is TV entertainment at its finest. It permits liberals to enjoy themselves during what may be the most thoroughly unenjoyable time of their political lives.

https://www.newyorker.com/magazine/2017/10/09/rachel-maddow-trumps-tv-nemesis
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