Hello all, I was recently at Chalmers Technical University in Göteborg where Erik Bolin and his group are coordinating the Mobile Barometer for Sweden. They are cooperating with Japan where Hitoshi Mitomo ofWaseda University is the main contact person.
The Swedish group has produced a report based on the 2007 work. It does a good job of giving the reader insight into the situation in Sweden. For example, they have found that quality of display, battery life, weight and price are some of the most important issues when deciding on the purchase of a new phone. Interestingly, taking pictures is the most common "advanced function." Sending and receiving MMS lags behind. The group at Chalmers is oriented towards the economics of mobile communication. Thus, there are several questions on the questionnaire that deal with these issues. The people from Chalmers who presented provided a lot of good insight into these dimensions of mobile communication. In addition Heikki Hämmäinen and Hannu Verkasalo from Helsinki University of Technology and Oscar Westlund, University of Gothenburg were also there. The group from Helsinki presented some very interesting material based on their tracking of smart phones (not-surprisingly Nokia smart phones). For these rather special users, the multi-media (largely music listening I think) has increased and the portion of total mobile phone use time given to communication has decreased. It needs to be noted, however that the total "pie" is growing. They also examined the connection between the intention to use different functions and their actual use (based on traffic registration). Things like camera use and image viewing are pretty much aligned on these two dimensions. Email and MMS have the largest gap. That is, people say they will use this, but then never get around to using it. Additional people from Chalmers were Tsani Annafari, Nattawut Ard-Paru, Ann-Sofie Axelsson, Erik Bohlin, Ilona Heldal, Ibrahim Kholilul Rohman, Orada Teppayayon, Chalita Srinuan, Pratompong Srinuan. Rich L. The link to the Ning site is: http://mobilesociety.ning.com/profiles/blogs/the-swedish-mobile-barometer --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "mobile-society" group. To post to this group, send email to mobile-society@googlegroups.com To unsubscribe from this group, send email to mobile-society+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/mobile-society?hl=en -~----------~----~----~----~------~----~------~--~---
