Electroboutique pop-up at the Science Museum. Electroboutique pop up is a free exhibition, running from 22 November 2011 until spring 2012. Private view: 22 November 2011 7-9PM
A giant distorted iPhone, twisted into the form of Tatlin’s iconic tower, a padded TV whose endless stream of ‘bubblegum for the eyes and brain’ is disrupted as visitors hit it and a digital mirror TV that shows viewers their own ‘tele-portrait’ reflection, assembled from different channel streams, will be among the stars of a new exhibition which opens to the public at the Science Museum on 23 November. Electroboutique pop up showcases the work of Alexei Shulgin and Aristarkh Chernyshev – internationally renowned artists working with technology. The premiering exhibition will comprise unique artworks developed over the last seven years by Shulgin and Chernyshev’s collective of artists, designers and engineers – known as Electroboutique. The exhibition will feature a number of exciting works commissioned specially for the Science Museum. Encouraging interaction through what the artists call ‘Creative Consumption’, Electroboutique pop up provides visitors with witty, playful and critical perspectives on art production, climate change, activism, consumerism, mass production and media technologies. Highlights include the supersize ‘wowPod’ – which invites visitors to plug in their iPods to experience their mp3 files, videos and podcasts in a totally unique way. ‘Teleblaster’ - is an exploding television object through which visitor participation allows reconfigured, personalised experiences of television viewing as a foil for more commonly experienced mass broadcasts. Another exhibit - ‘Instant Artlet Maker’, is a critical reflection on the current state of art-making – where visitors can select objects and cultural icons to create their own mash-up virtual artwork. Electroboutique’s artworks gain new currency at the Science Museum where they are seen alongside technological milestones such as the first Apple computer, early telephones, TVs and other gadgets, which provide an incredible context to their work. Alexei Shulgin, Electroboutique artist said,”It’s a great pleasure for us to open our exhibition at the Science Museum because the context emphasises the unity of art, design, science, technology and capitalism. By exhibiting here, we can be sure that we can deliver our messages, which are both serious and entertaining, to the greatest number of people. This is very important for us as we make art for people, art that cares about people” Hannah Redler, Head of Arts Projects at the Science Museum said, “The Science Museum has long championed pioneering interactive art and been an active supporter of artists interrogating new forms, including all aspects of new technologies. We’re delighted to be hosting Electroboutique’s first exhibition in the UK. With their funny and fluid manipulation of media objects, signals and outputs, the artists raise fundamental questions on the position that these media take in our lives right now.” The name of the exhibition is taken from ‘Electroboutique’ - a media art gallery, artist collective and techno art production company co-founded by Shulgin and Chernyshev. The artists’ practice is built upon a dialogue with audiences and creating works that challenge viewers’ expectations. Their works raise questions about technological progress, consumerism, media control, and corporate appropriation of eco and sustainability ideologies – viewed as cynical marketing strategies, often unsupported, they argue, by companies’ actual activities. The exhibition is supported by Arts Council of England. For further information please contact Laura Singleton in the Science Museum Press Office. Tel: 0207 942 4364 or e-mail: laura.single...@sciencemuseum.org.uk Visitor information Science Museum, Exhibition Road, London, SW7 2DD Open daily 10.00 to 18.00, except 24-26 December www.sciencemuseum.org.uk / 0870 870 4868 _______________________________________________ NetBehaviour mailing list NetBehaviour@netbehaviour.org http://www.netbehaviour.org/mailman/listinfo/netbehaviour
