Slovenia, Croatia, Serbia Turn Back to Yugoslavian Roots for Profit Growth


By Boris Cerni, Jasmina Kuzmanovic and Gordana Filipovic - Sep 15, 2010 6:00 PM 
ET 

Franjo Bobinac 
<http://search.bloomberg.com/search?q=Franjo%20Bobinac&site=wnews&client=wnews&proxystylesheet=wnews&output=xml_no_dtd&ie=UTF-8&oe=UTF-8&filter=p&getfields=wnnis&sort=date:D:S:d1&partialfields=-wnnis:NOAVSYND&lr=-lang_ja>
 , the chief executive officer of Slovenia’s Gorenje Group d.d. 
<http://www.bloomberg.com/apps/quote?ticker=GRVG:SV> , the largest appliance 
maker in the Balkans, is breaking through barriers erected during the Yugoslav 
civil war to boost his company’s profits. 

Bobinac will speak today at the Southeast Management Forum 
<http://www.iedc.si/programs/seminars/seeforum/>  in Slovenia’s Alpine resort 
of Bled with executives from the six former Yugoslav republics economic and 
financial integration. The countries split during the 1990s in Europe’s 
bloodiest war since World War II, a conflict that left the region lagging 
behind much of eastern Europe in economic and legal reforms. 

Companies, including Gorenje, Croatian food and cosmetic maker Atlantic Grupa 
d.d. <http://www.bloomberg.com/apps/quote?ticker=ATGRRA:ZA>  and Serb refinery 
Naftna Industrija Srbije AD, say they’re reviving old ties to develop a new 
“Yugosphere.” Serbia, Croatia and Slovenia are in discussions to merge 
state-owned airlines, stock exchanges and railways to re-establish links and 
bolster their economies. 

“I remember a time when politicians criticized companies that did business with 
the rest of Yugoslavia,” said Bobinac in a Sept. 13 interview. Executives want 
to promote “top-quality products from the time of a once-unified state,” he 
said. 

‘Natural Partners’ 

The combined gross domestic product of the six former Yugoslav republics of 
Slovenia, Croatia and Serbia, Macedonia, Montenegro and Bosnia Herzegovina and 
the breakaway province of Kosovo totals $192 billion, about the same as the 
Czech Republic and Portugal, according to the International Monetary Fund 
<http://www.imf.org/external/pubs/ft/weo/2010/01/weodata/index.aspx> . 

They “seem natural partners for each other,” said Timothy Ash 
<http://search.bloomberg.com/search?q=Timothy%20Ash&site=wnews&client=wnews&proxystylesheet=wnews&output=xml_no_dtd&ie=UTF-8&oe=UTF-8&filter=p&getfields=wnnis&sort=date:D:S:d1&partialfields=-wnnis:NOAVSYND&lr=-lang_ja>
 , the head of emerging-markets research at Royal Bank of Scotland Group Plc in 
London, on Sept. 7. 

Moves by Croatia and Serbia to join Slovenia in the European Union have been 
marred by a border dispute, financial claims and a weak legal system in Serbia, 
which ranked as second-most corrupt in the Balkans after Bosnia-Herzegovina by 
Transparency International. 

Serbia has attracted $14.1 billion, according to the central bank. By 
comparison, foreign direct investment in the Czech Republic between 2000 and 
2009 totaled $87 billion, according to that country’s central bank. 

Serbia’s path to the EU also is hurt by its failure to turn in Bosnian Serb 
wartime commander Ratko Mladic 
<http://search.bloomberg.com/search?q=Ratko%20Mladic&site=wnews&client=wnews&proxystylesheet=wnews&output=xml_no_dtd&ie=UTF-8&oe=UTF-8&filter=p&getfields=wnnis&sort=date:D:S:d1&partialfields=-wnnis:NOAVSYND&lr=-lang_ja>
 , who is sought by the United Nations for genocide, and its refusal to 
recognize the independence of Kosovo. 

“People everywhere may not be ready for Yugosphere, but they are living it,” 
said Tim Judah, the Economist magazine <http://www.economist.com/>  writer who 
coined the term. “In the morning they drink Croatian milk, then they watch a 
program on Bosnian TV, and eat a snack made by a Serbian company 
<http://www.bloomberg.com/apps/quote?ticker=BELEX15:IND>  that is owned by a 
Slovenian company, which is about to be bought by a Croatian company 
<http://www.bloomberg.com/apps/quote?ticker=CRO:IND> .” 

Conflict Solving 

Croatia and Slovenia have agreed on ways to settle a border row and pledged on 
July 31 to resolve a quarrel about Ljubljana- based Nova Ljubljanska Banka d.d. 
<http://www.bloomberg.com/apps/quote?ticker=KBMR:SV> , which was barred from 
operating in Croatia because its Yugoslav predecessor owes Croatian savers $208 
million plus interest. 

In July, Zagreb-based Atlantic bought Slovenia’s Droga Kolinska d.d to acquire 
Cockta <http://www.cockta.eu/en/> , the best-selling soft drink during 
Communist times that competes locally with Coca-Cola. Slovenia’s Petrol Group 
d.d. <http://www.bloomberg.com/apps/quote?ticker=PETG:SV>  purchased Croatian 
LPG distributor Butan last month. Mercator Poslovni Sistem d.d. 
<http://www.bloomberg.com/apps/quote?ticker=MELR:SV> , the biggest supermarket 
chain in southeast Europe, signed an alliance with Coka d.o.o. of Serbia. 

“Governments have found a common language and are developing relations,” said 
Atlantic <http://www.bloomberg.com/apps/quote?ticker=ATGRRA:CZ>  Chief 
Executive Emil Tedeschi 
<http://search.bloomberg.com/search?q=Emil%20Tedeschi&site=wnews&client=wnews&proxystylesheet=wnews&output=xml_no_dtd&ie=UTF-8&oe=UTF-8&filter=p&getfields=wnnis&sort=date:D:S:d1&partialfields=-wnnis:NOAVSYND&lr=-lang_ja>
  on July 22. “This makes us very happy.” 

Rail Linkup 

Top officials of the Slovenian, Croatian and Serbian state- owned railway 
companies met in Belgrade on Sept. 9 to outline a joint company and simplify 
customs checks between borders. On Sept. 28-29, regulators will meet in 
Milocer, Montenegro, to discuss creating a regional stock market to improve 
liquidity and attract investors. 

Slovenia’s 2004 membership into the EU gives it a leading role in the region, 
said analysts including RBS’s Ash. Slovenian companies such as drugmaker Krka 
Group d.d. <http://www.bloomberg.com/apps/quote?ticker=KRKG:SV>  and 
supermarket chain Mercator <http://www.bloomberg.com/apps/quote?ticker=MELR:SV> 
 are building up pan-Balkan networks, 

“If political relations are good, trade relations improve,” said Krka Chief 
Executive Officer Joze Colaric during a July 29 interview at a tourist cottage 
owned by his company. “We wish for the elimination of all kinds of hurdles.” 

To contact the journalist responsible for this story: Boris Cerni 
<http://search.bloomberg.com/search?q=Boris%20Cerni&site=wnews&client=wnews&proxystylesheet=wnews&output=xml_no_dtd&ie=UTF-8&oe=UTF-8&filter=p&getfields=wnnis&sort=date:D:S:d1&partialfields=-wnnis:NOAVSYND&lr=-lang_ja>
  in Ljubljana at bce...@bloomberg.net Gordana Filipovic 
<http://search.bloomberg.com/search?q=Gordana%20Filipovic&site=wnews&client=wnews&proxystylesheet=wnews&output=xml_no_dtd&ie=UTF-8&oe=UTF-8&filter=p&getfields=wnnis&sort=date:D:S:d1&partialfields=-wnnis:NOAVSYND&lr=-lang_ja>
  in Belgrade at gfilipo...@bloomberg.net Jasmina Kuzmanovic 
<http://search.bloomberg.com/search?q=Jasmina%20Kuzmanovic&site=wnews&client=wnews&proxystylesheet=wnews&output=xml_no_dtd&ie=UTF-8&oe=UTF-8&filter=p&getfields=wnnis&sort=date:D:S:d1&partialfields=-wnnis:NOAVSYND&lr=-lang_ja>
  in Zagreb at jkuzmano...@bloomberg.net 

http://www.bloomberg.com/news/2010-09-15/slovenia-croatia-serbia-turn-back-to-yugoslavian-roots-for-profit-growth.html

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